Email marketing is hailed as the king of digital marketing, but, if you’ve never put together an email campaign, it can be a little overwhelming.
Generating revenue through email marketing takes more than just sending a few emails every month; you need a complete strategy that starts with email components and ends with marketing automation.
Read on to discover real email examples that actually work, as well as an understanding of how to use emails to drive sales and growth. You may even find inspiration for your next email campaign.
How to increase email revenue: an overview
Email marketing is still one of the most effective marketing tools, and for good reason: Virtually everyone has an email account. It’s not just a tool for sending out email coupons and newsletters. Email marketing can increase your revenue. This is what you need to know:
- B2B companies: 59% of B2B marketers say that email is their top revenue-generating marketing channel.
- Email personalization: emails with personalization result in revenue and transaction rates that are six times higher than non-personalized emails.
- Automation: an automated email drives 320% more revenue than emails that are part of a non-automated campaign.
- Welcome emails: a series of welcome emails, on average, will drive more revenue than sending one welcome email or no welcome email at all.
Not only is email marketing one of the most cost-effective tools to increase revenue, but it’s practical in every industry. Increasing email revenue can significantly improve ROI:
- Consumers spend 138% more as a result of email marketing, when compared to consumers who don’t receive email offers.
- ROI for email is 28.5%, which is almost four times more than for direct mail marketing.
With the ability to increase revenue and improve your ROI, learning how to increase email revenue makes practical sense for any marketing beginner.
How to increase email revenue: the beginner’s guide
Email marketing is only effective when it drives sales. With a few email marketing best practices, even beginners can learn how to increase email revenue, not just improve open and click rates. Best database provider | Whatsapp number lists
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1. Start with a compelling subject line.
You’ve probably read this before, but your subject line is the most important part of your email campaign. When it comes to increasing revenue, you need to start with the first thing people read. A compelling subject line does more than just tell your subscribers what’s in the email—it tells them why they should open your email. What’s in it for them? Consider this example of email subject line:
The subject line reads, “Do you know what an anamorphic lens is?” A question is a compelling way to draw people into your email, which is the only way you’ll drive email revenue. Ask questions that speak to your reader on a personal level. Personalization in the subject line is one way to increase opens. In the travel industry, it can produce a 65% open rate.
2. Write copy that engages your reader.
Once you get people to open your email, you need to engage them with concise copy. While there’s no standard limit for how many words to write in an email, the most effective emails aim for 50 to 125 words. This will vary based on the kind of content you’re offering, but a general rule of thumb is to aim for shorter messages. Take a look at this email example:
Though the email contains several pieces of data, it keeps Greece WhatsApp Number List the information limited to a few sentences and short paragraphs.
This makes it easier for readers to scan the email for relevant content. If you have long-form content, consider putting it on your site and linking to it in your emails rather than writing it all in the body of your message.
3. Include a colorful CTA.
Regardless of what action you want people to take in your email, your CTA needs to be prominent and purpose-driven. That means you want to spend time crafting the right message.
You also want to consider how you’re going to display your CTA—will a link in the text be sufficient or do you need to create a CTA button to drive conversions? Consider this email example with a colorful CTA: