Social networks are the most common way to deliver video. Of course, the first things that come to mind are YouTube and Facebook. However, you should also pay attention to other channels such as LinkedIn, Instagram, Twitter and so on.
LinkedIn users share 20 times more video than other types of content on the platform.
Given the platform’s professional emphasis, it’s always a good idea to have a niche video that focuses on one core expertise.
LinkedIn video dealing with longer purchase cycles in B2B digital marketing
Image source: LinkedIn
Here are some simple tips to get you started, along with LinkedIn’s advice on sharing videos on your platform.
Immediately attract viewers
Focus on visual storytelling
Include subtitles or captions
Test longer videos for lead generation goals
Adjust the headline to be relevant to your target audience
As the most visual social network, Instagram is a great place to post videos. This is the fastest growing content and is a non-negligible platform with over 1 billion monthly active users.
The video has a 60 second limit, but you can post a teaser video that prompts you to click the link.
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The iconic Disney-style station building features Iran Phone Number intricate details such as ticket counters, cafe corners, wall clocks, ceiling chandeliers, drape windows, premium furniture, and Lego’s little surprise tower rooms. @Disney @Disneyland
Posts shared by LEGO (@lego)August 21, 2019 7:00 am PDT
You can also post a video to the story. IGTV allows you to post long portrait videos up to an hour long.
Lego Instagram Story
Image source: Instagram
other networks (321 million). However, it should not be excluded as a place to deliver video. In addition, 93% of Twitter engagement is mobile, making it a great platform to reach people on the move.
Twitter HubSpot Video
Image source: Twitter
When posting a video on Twitter, keep the following in mind:
Hook the user right away. Things happen quickly on the platform, so you need to get people’s attention in the first few seconds.
Delete the video. The span of attention on Twitter is generally lower than on other networks.
Reuse long videos. Twitter is great for teaser videos that lead people to longer format content.
Optimize your video for search engines