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For this reason, instead of just creating a long video with various explanations, try to focus on playlists and break it down into smaller content.

In this way, the user has the possibility to choose to see them in the sequence and at the desired time.

Check how to get results on YouTube with the complete ebook about the platform .


  • Maximum duration: up to 4 hours
  • Ideal duration: 1 minute
  • Curiosity: 85% of Facebook users watch the video without sound

Despite having a considerable maximum length, videos on Facebook have better engagement rates when they average 1 minute.

The explanation is simple.

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By going through your news feed, the user intends to absorb a large amount of information, and not focus on a single content for long hours.

The expression snack , which in English means snack, is perfect for drawing an analogy with Facebook videos.

Users use social networks during the break at work, in line at the bank or occasionally while chatting with friends.

When browsing Mark Zuckerberg’s main social Costa Rica Phone Number network , the goal is to taste snacks.

None of this prevents you from inviting the user to consume more extensive content at another time.

A suggestion: the practice is not valid for live videos that, due to their power of commitment and participation, can be longer.

Check how to get results on Facebook with the complete ebook about the platform .

Ebook Marketing en Facebook

Download the free guide on practices and tips for communicating on the social network


  • Maximum duration: up to 10 minutes
  • Ideal duration: between 30 seconds and 5 minutes
  • Curiosity: On average, employees are 75% more likely to watch a video than read emails, documents or articles on the web

The business-oriented social network is the one with the largest recommended time difference margin.

This is because both longer and shorter videos can serve to enchant followers.

The important thing is to keep in mind that each segment and topic has its own characteristics.

Educational videos can be longer, while quick tips are also suitable for the platform.

Thanks to this variable, it is recommended to keep an eye on the numbers in order to adapt to the audience.

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