For people born before the 90s, or those in their 30s, it was a challenge to put down the books and start consuming content faster online. And that because not everyone knew the infinite possibilities of the Internet.
And that transition happened gradually and, mainly, naturally. Before social networks , as we know them today, photologs, messaging software, webcam video calls … All that until YouTube .
You will be thinking: But what does that have to do with anything? And he answered: EVERYTHING. I’ll explain. What happens is that after the popularization of YouTube and social networks like Facebook , Instagram and Twitter and the creation of more functional smartphones, Digital Marketing has gained strength . Especially through videos uploaded on those social networks.
So that you know the dimension of the
information and its scope, Facebook has around 1.13 billion active users daily. (Statista, 2016) and of those, 76% use their feed to find relevant content (HubSpot, 2016).
Instagram has around 500 million active monthly users . (Statista, 2016) and according to data from the social network itself, more than 95 million photos and videos are shared every day by its users.
If you’re still not convinced about how important it is to Honduras Phone Number include video and social media in your Digital Marketing strategy: 90% of all marketers indicated that their social media efforts will generate more exposure for their business . (Social Media Examiner, 2015)
But for you to be successful in your
social media strategy, you have to produce relevant
and engaging content so that you are not just one
of the millions of videos on the web. And for that, in addition to talking about topics relevant to your audience, you have to know how to edit your videos .
There is no need to despair if you are not an expert on the subject, in this article we will present you 6 applications to edit videos that can help you in this task and most importantly: you can do it from your cell phone!