Undoubtedly, the main benefit of having a blog is that the
channel helps you attract visitors to your website, thus promoting the good positioning of the brand among the audience. However, it is important to note that blogging offers numerous other benefits. Discover them below!
First of all, blogging is one of the easiest ways to add new content to your website on a regular basis. This is important because Google rewards sites that have fresh content (just like other search engines).
By simply , your site will rise in search rankings.
In fact, the operation of a search engine results page, or SERP, is a complex topic, which we will cover another time. But the short version is this: Google wants to Spain Phone Number offer the best answers to users, and we almost never find it on a site that hasn’t been updated for four years.
That said, pleasing Google is only part of the equation. You also need to satisfy your real human audience. These people also like to access new content.
Think about this: do you have a reason to visit a site that hasn’t added anything new since last week? Not all commercial websites want or need regular return visitors. But if you are selling something directly, you almost certainly have this goal.
Posting content to a blog (if you do it right) generates regular, meaningful and interesting content for your readers so you offer another reason for them to come back as soon as they need new knowledge.
Convert visitors into leads
It is common to say that the main purpose of blogging is to increase page or site views. But what you really want are prospects and customers, not just random visits.
When you target your posts effectively, you not only attract random visitors from the internet, but also people who set up robust leads with the intention of converting them into customers.
Here’s an example. Let’s say you have a landscaping business and you want to increase web traffic.
So, you create a business blog. You brainstorm the types of questions or problems your ideal client might have, and from there turn some of them into blog posts.
You don’t have a blog about motorcycles, politics or pizza. You blog about things closely related to your industry and focus on answering your ideal customer’s most likely questions.
Done right, blogging converts visitors into potential customers and even consumers.