When optimizing an e-commerce website for seo performance. You will often notice that the product being Taiyuan Mobile Phone Number List sold (i.e. The bread and butter of the business). Is usually not a focal point of the seo discussion. After all, seo recommendations are not necessarily based on a brand’s product mix. But rather a strategy is developed based on the holistic needs of the website. If it’s important to understand the Taiyuan Mobile Phone Number List product and its positioning in the market (luxury product, discount product or otherwise). That’s usually where the conversation ends. Often seos are in direct contact with marketing managers. And for this reason there is usually little discussion of merchandising strategy and how it may affect seo.
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Below are five common, yet overlooked scenarios that detail. The importance of communicating your Taiyuan Mobile Phone Number List merchandising strategy. Challenge inventory issues and negative reviews. What does inventory management have to do with seo? It turns Taiyuan Mobile Phone Number List out a lot. While i think it’s safe to say that most brands use a live inventory system, which means stock status is updated in real time. Some companies haven’t yet adopted this technology. And for this reason, order fulfillment can become a real challenge. One of the consequences of loose inventory management is the overselling of merchandise .
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While this is undoubtedly a huge issue, it may not seem like it’s affecting seo. Until, of course, we look Taiyuan Mobile Phone Number List at the trickle down effect. Essentially, orders that cannot be fulfilled will need to be refunded. In a timely manner. While it might not seem like a criminal offence. Telling someone that the sweater they ordered for Taiyuan Mobile Phone Number List christmas. Is now out of stock probably isn’t going to make them a brand advocate anytime. Soon – especially if this is his first interaction with the brand. . While some customers may call to voice their concern.