Understanding Email Strategy Challenges Every Marketer Faces

Understanding the challenges is one of the best places to begin when working on your email strategy. Knowing the common pitfalls that others have struggled with helps you to plan ahead. Allowing you to build an approach that addresses those issues long before you come face to face with them.

When it comes to digital marketing, 38% of organizations state that they have a specific strategy. Integrated into their overall marketing strategy. Forty-five percent of organizations state that they’re attempting. Digital marketing practices, but they have no defined strategy.

Digital marketing is an umbrella term that covers a wide variety of different types of marketing. Email marketing is currently the most profitable strategy for those looking to optimize ROI, as it averages $38 in returns for every $1 spent. If you don’t understand the importance of an email strategy, you won’t see the returns you’re aiming for.

Why understanding email strategy is vital to your marketing success

In 2018, the total number of email users worldwide topped out at 3.8 billion users, and that total is only expected to grow. In fact, by 2020, that number is expected to hit nearly 4.0 billion, easily.

From personalized subject lines to dynamic content to send time optimization, Campaign Monitor helps you build campaigns catered to every last subscriber.

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With numbers like those, it comes as no surprise that 93% of B2B marketers use email to distribute their content to their audience members. However, it’s crucial that your team not only understands what an email strategy is, but how to avoid common problems that others face when building them.

5 Problems marketers face when building an email strategy

An email marketing strategy is one of the best ways to increase engagement with your target audience. Most consumers prefer to hear from their favorite brands via email, but, when implemented correctly, a solid email marketing strategy should lead to more website visits and higher overall conversion rates.  Best database provider | Whatsapp number lists

In this guide, we’ve compiled a list of 5 of the most common Lithuania WhatsApp Number List challenges that marketing teams often face when building their email marketing strategy.

1. Planning for potential email strategy roadblocks

Marketers are left blindsided by potential email strategy roadblocks due to a lack of planning. However, a lack of email marketing rules and regulations also plays a role. While many marketing professionals understand that there are rules and regulations set in place to protect consumers, they don’t always stay up to date on these roadblocks.

Many believed that the GDPR would be the end of email marketing as we knew it. However, it helped marketers by giving them the proper criteria to find consumers who genuinely wanted to be a part of their email list.

 

To read more about the regulations and how they may pertain to you, check out our blog post about global email regulations.

2. Unclear goals can derail any email strategy

When it comes to understanding email strategy, one vital piece of the puzzle that’s often overlooked is the creation of detailed goals. Having detailed goals for your email marketing strategy is essential to the success of your strategy. You’ll want to have individual goals for each of your campaigns. However, if you don’t set one for your overall strategy, then how can you set up campaign goals that’ll benefit your marketing strategy as a whole?

To set detailed goals for your marketing strategy, you’ll want to implement the S.M.A.R.T goal-setting strategy.

By following these guidelines for SMART goals, you’ll be able to create actionable goals that benefit your marketing strategy as a whole. Remember, you don’t want to neglect any of the outlined steps; otherwise, you can end up missing out on vital pieces of your overall strategy.

3. Implementing an omnichannel approach into your email strategy

Marketing professionals understand the importance of having multiple marketing platforms. However, many brands have yet to adopt a truly omnichannel approach.

An omnichannel approach provides a seamless user experience across all your marketing channels. The difference between this approach and a multi-channel approach is simple:

  • Multi-channel approach – refers to having multiple channels that act independently of each other.
  • Omnichannel approach – takes the best aspects of each of your marketing channels to create a unified customer experience.

An excellent example of an omnichannel approach can be using your email marketing to advertise your loyalty program. They’d click on the CTA sign up, which would take them to a landing page. Once they’ve completed the signup process, they may have access to their account in several different locations, including.

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