And finally, I would like you to share with us a good practice that you consider essential for any digital marketing team for universities.
Of course. Always check the statistics, check how the market is responding to what you are putting out. Marketing is always going to be about numbers even if it is about content, your content can be evaluated in numbers.
Yes, it can be difficult, but you always have to prioritize reach and engagement, because if you know that there was content that was not relevant to your market, check why, go to the numbers and go beyond the numbers.
First, I would tell you, before you publish
or post anything in any medium, review the previous day how it worked for you and then carry out your next strategy.
Never stop looking at the numbers.
Messages that traveled through books and newspapers. They later appeared on the radio and on television; that without mentioning some other formats that existed in between, to finally reach the internet.
Today, the Internet seems to be able to act as Paraguay Phone Number the press,
radio and, above all, television. Well, this is because it started
producing and disseminating informative, educational and entertainment content, capable of attracting different types of audiences.
In addition to this, the internet has the intention of adapting to man’s need to build communities, even if they were digital. Hence the emergence of social networks.
Among such networks we fin, YouTube. Each one of them appearing at a specific moment of the communicative revolution and with a characteristic capable of acting as the traditional means of communication. With the advantage that they expand in larger quantities and at a faster rate.
For this occasion, we will take care of knowing more about it on one of these networks: YouTube.
YouTube came to compete with television. With the one who seemed to be the queen and pioneer of communication with moving images. The incomparable one, the one with the highest numbers, the one with the perfect campaigns.