Email is one of the most used and effective ways to communicate in business. And can be a productive tool for your company. As long as you use it sparingly and professionally. In a broad sense, email marketing involves sending newsletters or emails to customers who have expressed their agreement. It is a way of loyalty and informing customers about new products and services that your Greece WhatsApp Number company offers. In line with the new legislative changes brought by GDPR that we talked about at length in a previous comprehensive article.
Changes You Need to Make in Your Email Marketing
Your company will also need to adapt its procedure for sending emails to subscribers. The article is based on an interview with lawyer Cosmin Iliescu. Who has over 10 years of experience in Data Protection projects. GDPR recognizes a legitimate interest in the processing of personal data for the purpose of direct marketing. Changes you need to make in your email marketing strategy according to GDPR Ana Maria Udriște. Lawyer, talks extensively about these legislative changes imposed by the GDPR regarding the email marketing policy of the organizations.
Make Sure You’re on Whitelist
Then Clearly ask for customer consent – Look at subscribing a potential customer to your company’s newsletter like a contract for which they consent. Make sure it is clear to the customer that they are opting for the subscription and also provide details such as: the content of future emails, how often they will receive them, how to unsubscribe. We at MKOR Consulting send a weekly email containing exclusive information to our subscribers, information not found in a simple Google search.