The Ultimate List of Video Marketing Statistics For 2020

Are you wondering if you should invest in video marketing? Is your target audience interested in consuming video content? Will it be worth your resources?

In short, yes.

Video marketing continues to not only grow in popularity amongst marketers, but more and more consumers demand video experiences in communications delivered to their inboxes or newsfeeds.

When used correctly, video marketing promotes your product or service, educates your customers, entertains an extended network, and helps you tap into new audiences.

You can utilize video to delight your customers and inform their purchase decisions and you can also use it to train and onboard new employees.

Read on to discover the top video marketing statistics for 2020 that’ll guide your digital strategy for the upcoming year. You’ll not only learn top video marketing stats, but also what digital channels you need to focus your resources on, like email and social media.

Build your marketing arsenal with video marketing

Before we take a look at the stats, it’s important to understand how video marketing can help grow your brand, build a cult following, and increase your sales conversions.

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Video marketing has evolved from being an entertainment medium to actually transforming the way consumers shop.

In fact, 90% of customers say that video helps them make purchase decisions and are more likely to buy a product after watching a video.

What does this mean for your company? You have the ability to use video throughout the buyer’s journey, not just to build brand awareness and increase engagement.

With video marketing, you can retarget website visitors or social media followers, re-engage cold leads, and onboard new clients.

The options are truly endless in what you Jordan WhatsApp Number List can develop to provide your customers with a more personalized and dynamic experience.

Whatever the size of your business, video is a viable marketing strategy to embrace. However, before you pick up a camera, here are a few video suggestions to consider:

  • Explainer or how-to videos
  • Brand videos
  • Interviews
  • Live videos
  • Industry update videos
  • Behind-the-scene videos
  • Day-in-the-life videos
  • Product release videos
  • Product reviews or demos
Our Campaign Monitor 101 video series breaks down email so you don’t have to go it alone.

With so many creative routes you can take, you want to really consider who your audience is and what they’ll relate to.

If you’re targeting C-suite executives, the format and tone will be different than a video targeting millennials.

To start, brainstorm the purpose of your video and what outcomes you hope it’ll achieve to help guide the conversation and storyboard.

Develop a video marketing strategy for your digital channels

Video is hot, but how can you get your customers to actually watch your content? While posting it on your website has its own set of benefits, you’ll want to consider distributing your videos on multiple digital channels for maximum impact.

For many brands, a cross-promotional strategy works well because it gives you the ability to display your videos across landing pages, social newsfeeds, digital ads, email newsletters, and more.

Let’s take a look at two important digital marketing channels—email marketing and social media—and how video helps boost your engagement, brand awareness, and sales conversions within them.

Email marketing

Including videos in your email marketing strategy can lead to big results. They’re engaging and a great way to stand out in a crowded inbox when customers are receiving 120+ emails a day. Videos have the potential to:

  • Increase open rates by 19%
  • Boost click-through rates by 65%
  • Decrease unsubscribes by 26%
  • Optimize the subject line open rate by 272% when “email” is included

 

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