As a digital marketing professional, you understand that email marketing is only one part of a larger puzzle.
That’s where your website’s landing pages come into play. Read on to discover the importance of landing pages, as well as how they work alongside email marketing to net you the desired results.
Guide to landing pages: what purpose do these pages serve?
A landing page is a specific web page on your website that your subscribers are directed to via various sales/marketing tactics. This can be through an email CTA or even a social media post. A landing page is different from a typical webpage because it serves a particular purpose.
For example, many of our emails and blog CTAs take leads to our request for a live demo landing page.
This page serves a single purpose: requesting a live demo of Campaign Monitor and the services available to marketing professionals.
With our template builder, you can make branded emails and then send them. It’s that easy.
So, while landing pages have a focused directive, they serve a critical role in your overall marketing strategy: to convert website visitors into new leads.
Your guide to different types of landing pages
Marketers understand that each offer or promotion requires its own landing page to get the attention it deserves. In fact, studies have shown that companies that increase their number of landing pages from 10 to 15 see an average increase in leads of 55%.
However, many individuals don’t understand that several different types of landing pages can and should be utilized, depending on the type of campaign being run. This has led to 48% of landing pages containing multiple offers, which can drastically decrease the overall conversion rate by up to 266% Best database provider | Whatsapp number lists
That’s why it’s crucial to have the right landing page Israel WhatsApp Number List for each of your campaigns. Not every landing page will be a product detail page, and research shows that other landing pages typically perform better than a typical product detail page.
It’s essential to consider adding a variety of different Israel WhatsApp Number List landing pages to your digital marketing strategy, and we’ve provided some information on the most popular landing pages used by marketing teams today.
Lead capture page
A lead capture page is a landing page designed to encourage website. Viewers to leave their personal information in exchange for a good or service. Typically, marketers begin by sending an email to new subscribers that outlines various perks of their subscription.
The MarketingProfs team does a good job of this. Their welcome email currently includes a link to an “exclusive look” at Nancy Harhut’s MarketingProfs B2b Forum presentation.