Confirmation emails have a higher engagement rate than other transactional emails. There’s a clear reason why.
Everybody wants to receive confirmation emails. We’ve all been in that situation before, where we order something and we begin to worry when there’s no email response confirming the order.
Nowadays, customers expect to receive a confirmation for everything. Your business is no exception. The good news is that we can help you succeed in the execution of your confirmation email.
Read on to discover some tips to help you give your customers exactly what they want.
What are confirmation emails?
Usually, businesses send confirmation emails to customers when customers fulfill certain conditions. In addition, These fulfilled conditions can range anywhere from filling out a job application to subscribing to National Geographic to purchasing colored Christmas lights from Amazon.
When customers fulfill these specific conditions, they trigger responses from automation platforms such as Campaign Monitor or CM Commerce. Building a confirmation email is as simple as dragging and dropping.
Campaign Monitor, for instance, hosts a user-friendly interface, while CM Commerce offers preprogrammed recipes for email campaigns.
Connect your favorite tools to Campaign Monitor
In addition, Seamlessly connect your ecommerce platform, CRM, website and more.
These recipes are easy to use and can be used for order follow-ups and more. The process is simple to get started. Sign in, adjust, and launch your program. Best database provider | Whatsapp number lists
In addition to confirming customer action, you can use Ivory Coast WhatsApp Number List confirmation emails to engage customers for further business. Many marketers offer discounts or gifts after purchases.
You can also use confirmation emails to incentivize sharing product and discounts with friends and family. With the high engagement rate that confirmation emails offer, this isn’t an opportunity for you to miss.
3 benefits of using confirmation email templates
Fortunately, confirmation emails do more than increase customer satisfaction. These emails provide perfect platforms for clarifying information and maintaining open communication channels. Initiating these aspects of communication in your business can make all the difference.
We’ve categorized three noteworthy benefits of open communication:
- Records: both customers and businesses use confirmation emails as records. In addition, These provide evidence that transactions took place between both parties.
- Confirmation: confirmation emails validate customer actions. Without substantiation, customers can develop bad attitudes toward your company.
- Set expectations: confirmation emails clarify the customer and company relationship. Clarity leads to less problems and can swiftly help customers address concerns and issues.
You’ll find that maintaining contact with your customers helps to negate any contrary views that could hurt your company’s reputation.
Being able to communicate effectively and clearly on purchases, subscriptions, and membership enrollments saves you from any headaches.
Apply our confirmation email templates to your business.
As you apply the following principles of communication to your business, your customers will come to trust you. They’ll know that you’re reliable and devoted to them.
Although these principles are adaptable, make sure to always exercise caution. Varying too far from the mark might cause your customers to mistake confirmation emails for spam or junk mail.
We’ve provided various confirmation email templates for your inspiration. Use them as a guide as you create your own confirmation emails.
1. Subject line
Although it’s common practice to use subject lines to stand out from the rest of the emails in a user’s inbox, you need to treat confirmation emails differently. Use words that can quickly connect customers to the action that elicited the response.
In addition, According to Forbes, you can create quality subject lines by keeping them short and using words that are personal and grateful.
In the case of subscribing to Disney Plus, you’ll notice that Disney kept their message simple, “Welcome to Disney+.” Other variants could include, “Thank You for Subscribing to Disney+,” “Disney+ Welcomes You,” or, “Enjoy Your Disney+ Subscription.” No matter what you decide to include in your subject line, emphasize brevity and precision.
Just as first impressions are essential when interacting face to face, the way you greet your customers sets the tone of their relationship with your company.
Being too proper can cause your organization to seem aloof, whereas being too casual shows a lack of professionalism. The solution to appropriate greetings is to find the middle ground.
You can always address your customers by their names. Call them either by their first name or the first and the last name together.
In addition, addressing customers by their names adds a personal touch, as is depicted above in the confirmation email template. You create a friendly atmosphere that invites customers to engage with the email as a friend and not a customer.
On occasion, when your customer names aren’t available, you can use phrases such as “Thank you for subscribing,” “Thanks for participating,” or you can address them as “Dear Subscriber.” Note that you’ll prefer addressing customers by name in every case.
Discover how this media brand grew their email list from 30k to 100k in less than a year.
3. First copy sentence
You’ll use the first line of text to convey the purpose of your email. Get straight to the point. Only include the most necessary details. In addition, Including too much information or being unclear can confuse your customers, so be brief.