When we access a page and notice a carelessness with the choice of design, fonts, colors , images and other visual elements, it is common to assume that the brand is not committed to providing a good experience to its visitors .
Therefore, it is essential to invest in a quality website, with a design in accordance with the company’s values and in harmony with the characteristics of the buyer person .
3. Bad design drives users away
In addition to damaging brand reputation , a website with
a poor visual and user experience often has an immediate consequence on user behavior: people tend to leave that page.
It is worth remembering that this frustration occurs not only with websites that have poor design, but also with those that have too many visual elements .
The excess of features and images with a resolution much
higher than desirable also makes navigation difficult and increases the desire to click the back button.
4. Certain technologies don’t work well with search engines
When Flash was in its heyday, it allowed you to Philippines Phone Number create websites with effects and animations that were barely allowed by web standards at the time.
The possibilities in terms of design and development were
incredible. However, search engine robots cannot crawl this technology, which makes it (very) difficult to index websites built in this way .
Flash is one of the most notable examples, but it
demonstrates very well how using a technology that values only the design aspect can ruin a brand’s presence on search results pages .
5. Doing SEO during website construction avoids rework
As SEO is about optimization, it is common for