This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount […]
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A brand is a powerful tool for agencies and clients alike, providing a framework for how an organization presents itself to the world and interacts with customers. But brands are only useful when they’re consistently used and applied. Explaining the importance of brand consistency to clients It’s easy for many […]
This article is part of a larger series that focuses on diversity and equity in marketing. Through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions. We can take in the fight against racism and injustice. In addition, and elevating BBIPOC voices […]
News, sports, entertainment, culture—1440 Media covers all the recent and hot topics trending around the world. Not to mention, they do it daily, and in a totally digestible and impartial way. Their neutral tone and email newsletter format keeps. it quick and easy for readers to stay up-to-date with the […]
Email marketing is one of the most flexible, versatile, and effective options in the marketing toolkit, able to deliver outstanding results on its own or fit seamlessly into larger strategies. It’s a high-value, accessible service that almost any agency can incorporate into its offerings to attract new clientele, grow your […]
After playing with both Campaign Monitor and MailBuild, I have to say you guys have, hands down, the best user experience of any newsletter service out there. Gilbert Wilson , Council for a Livable World How a newsletter can boost business A regularly scheduled newsletter can have an incredible impact on […]
Introduction If you could travel back in time to the wild west days of the early internet, you would find a web filled with very basic fonts that made designers and marketers cringe. That’s because marketers were forced to use the handful of web safe fonts that were most common […]
Introduction It’s hard enough to disseminate information across the various departments of your university or college under normal circumstances, but this year has posed an entirely new set of obstacles. Email is a simple, cost-effective way for you to share information fast—but it only works if your audience engages with […]
What do you do when you have a great message, an audience hungry for your content, a unique perspective…and a scalability challenge? For sports publisher The GIST, the solution was simple yet elegant. The women-led media brand aims to make the world of sports more accessible and inclusive to all and […]
Popup forms are kind of a necessary evil in the world of email marketing. Often in the form of a light-box pop-up, the pop-up form takes over a browsing window with a specific call to action (CTA), such as downloading a piece of content, signing up for a newsletter, or checking […]
A strong first impression—and second and third impression—is paramount to creating lifelong brand ambassadors. Branding is key to resonating with your guests and converting them to repeat customers. It’s what helps them seek you out amongst your competitors. Incorporating your branding into every aspect of your business model can be […]
Send anxiety is real and no matter how long you’ve been in email marketing or how experienced you are, send anxiety never really goes away. In fact, customers tell us that one of the biggest mistakes they fear when sending an email is to include a broken or missing link. […]
Branding is a key factor when you want to create instant recognition with your audience. Cultivating a sense of familiarity gives your audience a feeling of connectedness that will inspire them to seek your business out among your competitors. This is also true—and possibly even more so—for your digital communications. […]
Email features reduce send anxiety allowing clients to test links at scale and simplify the process to create custom-designed templates. Campaign Monitor, a provider of powerful yet intuitive email marketing software. For instance, today announced two significant feature releases, Link Review and My Branded Templates. Better insights to build winning campaigns […]
In times of crisis and uncertainty, new business acquisition slows down for most creative, marketing, and digital agencies. Offering a flexible, completely customizable newsletter is one great way to minimize churn and retain accounts when you need them most. According to research from Uplers, 47% of agencies are experiencing a reduction […]
The way we interact with email is different now. We no longer have the attention span to read through plain text emails with paragraphs and paragraphs of text. Enter custom HTML emails—the reason why we see beautifully-designed email content, from sending eye-catching promotional content, engaging calls-to-action, and even interactive content like […]
Coffee and donuts. Sonny and Cher. Sherlock and Watson. The most legendary teams are great individually, but truly magnificent together. That holds true for some of the world’s most powerful, most popular business technologies, too. Campaign Monitor’s flexible, intuitive email marketing platform is a potent marketing tool on its own. But when […]
It’s an email marketer’s worst nightmare. You put the finishing touches on a big campaign, give it a review, and schedule it to deploy to your mailing list, just like you have for so many others. But this time, something’s wrong. Reports and complaints start coming in from confused customers […]
A strong understanding of your clients’ different customer journeys is crucial to maintaining a strong relationship with your clients’ customers. The more targeted and personalized each touchpoint or email feels to a customer, the more engaged they’ll be with your clients. That’s good news for your clients, of course. But […]
Millennials, individuals born between the years 1980 and 2000, make up the largest proportion of the workforce in the U.S. and Canada. It is estimated that by 2025, millennials will make up over 75% of the global workforce. This generation also has enormous spending power that will continue to grow as […]
From a consumer and recruiting perspective, diversity did not become important; it always has and will continue to be important to the structure of any long-term success of any business. According to HR Digest, a McKinsey study acknowledges. That “Ethnically diverse companies are 35% more likely to have financial returns. In addition, […]
We’ve partnered with Unsplash to bring millions of beautiful, and best of all, free stock images directly to our customers. Our Free Image Gallery is available in our email builder, saving you the time and hassle it would normally take for you to find a stock photo site, search for the perfect image, download, and then upload […]
Effective email marketing strategies are vital for associations, nonprofits, and businesses alike—especially in a time of uncertainty. Organizations everywhere are trying to stay top-of-mind for consumers, and the amount of digital clutter has only increased. That’s why walking through some top tips (and mistakes to avoid) for event marketing is crucial. This […]
Most marketers and organization leaders would agree that diversity and inclusion matter for company performance. Statistics reveal that the more diverse a company is, the better its profitability. But beyond profitability, diversity in marketing is important, affecting how consumers perceive a brand and possibly even how they perceive themselves and others. For this reason, […]
An email list is one of the most important assets a company can have. Unlike social media, where you depend on algorithms that sometimes seem like a fortune wheel, with an email list, you have ownership over what you share and when. A few years ago, the Internet was flooded […]
What does a great email design look like in the nonprofit space? Is it form or function? Style or substance? A well-designed email can mean the difference between your readers clicking through your email and donating or not even bothering to open it. Today we’re going to talk about components that make […]
Agencies and marketers can benefit from offering branded email campaigns to their clients. However, some might struggle to convey how branded email campaigns contribute to better results for their clients. In this article, we’re sharing the biggest benefits your clients may experience by opting for branded emails. Cultivate a sense […]
