03 Tips for Surefire Survey Email Subject Lines

Learn how to write a survey email subject line that gets your emails opened and your surveys responded to.

You’ve probably gotten a survey email before, with a subject line that reads something like:

  •  “Customer satisfaction survey.”
  • “Your opinion matters!”
  •  “Let us know what you think.”
  • “Feedback about your recent purchase.”

…But how many of those do you actually open?

You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful.

According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach.

So why is this happening, and what can you do to bridge that gap? Those generic “Let us know what you think” survey email subject lines might only get the attention of your angry or frustrated customers.

Remember, the goal of an email survey is to collect honest data about a wide range of customers — happy, unhappy, and everywhere in between — and understand your customer experience from start to finish.  Best database provider | Whatsapp number lists

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10 tips for creating survey email subject lines your subscribers will open

If you’re sending out survey emails with lackluster subject lines, your data will be measly (and totally inaccurate). Don’t worry, though. Here are 10 tried-and-true tips for sending survey emails with fire open rates (plus 15 example subject lines)!

1. Trigger an emotion

Imagine all the survey email subject lines in your inbox right now. What emotions come to mind?

Are you having trouble coming up with an answer? That’s probably Malta WhatsApp Number List because most of those subject lines don’t trigger any type of emotion. They’re forgettable.

Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Emotion always trumps rationale. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company.

While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review.

The easiest emotion to trigger in your survey subject lines is empathy. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important.

Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey.

2. Make sure it’s personal

“Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. Your subscriber isn’t an inbox — they’re a human. So in your subject lines, speak to them like a person.

According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. Plus, personalized survey emails are vital for understanding customer satisfaction (which = retention).

We might sound like a broken record, but it’s extremely important to use personalized subject lines.

You can also take it a step further by sending personalized automated emails. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience.

Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase.

3. Pose a question

Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their recent purchase. A question forms the beginning of a conversation with a real human being — it’s not simply a robotic response.

Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. Time automated surveys about products to go out after the subscriber has had a chance to experience the item.

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