The possibility of establishing a win-win link draws the attention of consumers who are looking for special conditions for their purchases or simply want to see their money go further.
When the customer identifies that, when buying in a store, he will obtain cumulative discounts, points or other benefits, he tends to position himself in favor of the brand and consider it the best alternative to other businesses.
2. Reactivate old clients
This type of program is also very useful to reactivate forgotten clients in your database .
In this sense, we must remember that the cost of acquiring a new customer is higher than that demanded to resume a consumer relationship.
Therefore, presenting yourself in front of this group of consumers with a program that provides rewards tends to encourage behavior that is more open and receptive to the solutions that the company offers.
Even providing them with a special condition or benefit is often enough to make them buy from your business again.
3. Bring brands and their consumers closer together
In order for this type of program to provide very good results, it is
essential to structure a first-class customer service, ensuring the shipment of
the products within the agreed period, as well as answering questions as soon as possible.
Remember, a loyalty program helps to optimize the credibility of
your business and the trust that the customer feels for your brand, but to promote a truly effective and close bond, it is crucial to pay attention to the communication dynamics.
4. Ensures an excellent competitive advantage
Staying ahead of the competition means identifying gaps in
consumption that can be exploited to implement actions that prevent consumers from migrating to other businesses.
If the customer perceives that they earn profits on each purchase,
they tend to close more and more deals with the brand and will
hardly consider acquiring the solution in other ventures.
Thus, the companies that structure a loyalty program differ from other
competitors because they demonstrate their interest in maintaining a good relationship with consumers .
In other words, they gain people’s trust because customers identify
that the brand does not think only of its own benefit and puts the satisfaction of its public at the forefront.
5. Increase the likelihood of positive viral marketing
When a person understands that their purchases in a certain business
generate future benefits and they really feel satisfied with the products or services, they usually recommend the brand to their circle of contacts such as family and friends.