Technology is a wonderful thing, especially for marketing teams. Not only does it provide you with hundreds of options in marketing channels, but it also allows you to broaden your reach. With these changes in technology, marketing teams want to make sure they’re making the most out of their strategies, and one way to do that is by implementing omnichannel marketing strategies for 2020 and beyond.
Omnichannel marketing strategies are showing great promise for those looking to increase their online customer reach. It also shows potential for those looking to increase sales and customer retention. Studies have stated that omnichannel marketing provides an increase in purchase frequency by 250%. It’s also shown a 90% higher overall customer retention rate.
To reap the rewards of omnichannel marketing strategies for 2020, you need to make sure you understand what this type of strategy is. Then, you’ll want to know how to start building one for your team, and that requires knowing the components.
Defining omnichannel marketing strategies for 2020
Omnichannel marketing is a strategy that isn’t exactly new; however, it’s often confused with multichannel marketing. This confusion then leads to incomplete strategy creation and a lack of results. Best database provider | Whatsapp number lists
The difference between omnichannel marketing and multichannel marketing
To help clear up any confusion, you and your team must take a moment to clarify the difference between an omnichannel marketing strategy and a multichannel marketing strategy.
Multichannel marketing is a tactic that utilizes several different marketing channels. These channels are used as various means of communication between you and your targeted audience. Channels can include:
- SMS text messages
- Email marketing
- Android or iOS app for mobile phones/tablets
- Social media
- Search engine marketing and more
In multichannel marketing, these channels are all used independently from one another. This means that these channels are simply there to provide a means of communication. It also means that they’re treated as separate entities altogether.
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Omnichannel marketing also utilizes multiple marketing channels. That’s where the primary confusion between omnichannel and multichannel marketing comes into play. What makes omnichannel marketing different is that each of the channels used in this strategy is connected into a single, holistic user-centric structure. That simply means that each of these channels works with one another to create a unified user experience.
Take, for instance, the Walgreens Balance Rewards program. For this program, Walgreens utilizes an omnichannel marketing approach to allow its customers to:
- Access their personal information
- Make purchases
- Check rewards points
- Refill prescriptions and more
They can do this from several different channels, including:
- Mobile devices (thanks to the Walgreens app)
- SMS text messages for prescription updates
- Online through their website
- Email reminders
Walgreens provides a one-stop-shop for all their Dominican Republic WhatsApp Number List customer’s needs, thanks to their omnichannel marketing strategy. Setting up a strategy of your own isn’t nearly as difficult as you may think.
Components of an omnichannel marketing strategy
Understanding what makes up an omnichannel marketing strategy for 2020 and beyond is essential to the creation process, so take a few moments and review our notes on what makes up an omnichannel marketing strategy.
Proper marketing channels are essential to creating the optimal omnichannel experience. While those with a multichannel approach may simply pick a handful of channels to work with, an omnichannel approach requires careful consideration.
This means knowing not only who your targeted audience is, but where they’re spending most of their time. It also requires knowing which channels they prefer when it comes to interactions with their favorite brands.