Mkor to Fashion Route 2018: The Romanians Buy 90% Clothes

MKOR participated for the second consecutive year in Fashion ROute , an event dedicated to fashion retail and organized by . If in the previous edition Corina Cimpoca. Founder of MKOR, spoke about the Romanian fashion sector market. Then At the Georgia WhatsApp Number 2018 edition the analysis was deepened. Offering new insights about production, imports and exports. But also about the online and offline fashion market. In this article we invite you to go through a review of Corina’s presentation.

Fashion Retail: Online Vs. Offline

And if you want the full presentation, do not hesitate to write to us . We export almost everything we produce, ie 94%. While fashion imports cover 91% of Romanian consumption. We estimate that fashion exports will reach 3.63 billion euros. This year, while imports will rise to a level of 2.17 billion euros, up 14% from last year. About 77% of the total fashion consumption of Romanians is represented by clothes, at the level of retailers, the market being dominated by H&M.

Respondents Spontaneously Mentioned

Georgia WhatsApp Number
Georgia WhatsApp Number

Then Zara and Decathlon. But Each of the three with turnovers exceeding 600 million euros annually. Fashion retailers We have almost 19,000 retailers in the Romanian fashion industry. Then Of these, almost a quarter are players with foreign capital who generate 64% of the market turnover. Fashion Retail: Online Vs. Offline In a world where digital is ubiquitous, consumers have access to unlimited information and alternative options at any time. Starting from this, retailers try to offer buyers special experiences, whether they are online, in the store or a combination of the two.

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