Now that there’s a wide range of digital marketing tools available, some marketers have put email newsletters on the back burner.
But this could be a mistake.
Although SEO, social media marketing, and paid ads can help your business, email is still a powerful platform for promoting your brand and connecting with customers.
In fact, email marketing has some of the highest ROI of any strategy. After all, most people check their email more often than social media platforms.
If you’re still not sure, here are a few mind-blowing stats that might convince you:
- By 2019, active email accounts hit 3.8 billion.
- For every $1 you spend on email marketing, you can expect $38 as an average ROI.
- As a preferred choice of business communication, 72% of consumers pick email.
- Eighty percent of professionals say that email marketing drives customer acquisition and retention.
- Forty-nine percent of consumers say they’d like to receive weekly email promotions from their favorite brands.
What is an email newsletter?
An email newsletter is a consistent email communication sent from a website, blogger, or person.
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You can drive your newsletter back to your Egypt WhatsApp Number List website where your content and services are hosted. On the other hand, maybe your business begins and ends at your newsletter, with just a signup page for people to subscribe. (Among the top email hosting providers, according to HostScore, are GoDaddy 4.66% and Rackspace 1.12%.)
Whether your newsletter is advertising for your site or the core of your business, you’ll need a great ESP like Campaign Monitor. ESPs manage your email marketing campaigns, lists, and email data.
Email newsletters help your company stay in contact with customers and prospects. Through regular email messages, you can let your audience know about the latest tips, news, products, services, and updates about your company.
Some email newsletters are weekly content digests similar to Rolling Stone’s roundup. Notice how each article on the list gives the reader a “taste” of what they’ll read, enticing them to click through for the full story.
Other email newsletters are used to promote events or products. They can also be a useful tool for internal communication with staff, contractors, or freelancers.
Here’s another newsletter example from the San Diego Chargers:
Instead of an information roundup, this newsletter gives you the need-to-know details quickly and efficiently.
Different types of newsletters
So email marketing, and specifically sending digital newsletters, is an excellent way to promote your business. But where do you begin? One of the first steps is deciding which type of newsletter you’re going to send. You have two choices:
HTML is an abbreviation for HyperText Markup Language. It’s the code used to build many websites, and you can use it to spice up your email newsletter, just like the Rolling Stone one.
When you use HTML in your email message, you can include things like CTA buttons, animated gifs, and even video. But should you? We’ll get to that in a minute.
Plain or Simple-text newsletters
Plain-text emails are exactly like they sound. They include text only (formatting and links are okay), but there are no media elements added, such as those gifs and bright colors. Best database provider | Whatsapp number lists
If you’re not sure what a text email looks like, open up the last email message you received from a family member or friend. That’s it.
The benefits of simple-text newsletters
The debate about whether HTML or simple-text emails are better has gone on for years. Marketers who love bells and whistles might be drawn to HTML, but this isn’t always the best choice.
While we often discuss the benefits of HTML and plain text respectively, today we’ll argue the benefits of plain-text newsletters.