How to Write Your CTAs to Fit Your Campaign

You’ve planned and created your best email campaign yet and you’re excited to hit “send.”

Now, before you do, ask yourself this question, “Did I remember to include an actionable CTA?”

We don’t mean a simple “buy now” CTA. If you want your CTA to be truly effective, you must know how to write your CTAs to fit your campaign.

Common CTA strategies include “Buy now!” or “Visit today!” However, to make your CTA truly stand out, you need to stay up to date on CTA writing and design best practices and take some time to learn from outstanding, real-world examples.

How to write your CTAs: It will affect the success of your campaigns.

Each of your email campaigns serves a purpose. Without a CTA, your subscribers have nothing to act on, leaving your emails nearly useless. Having either a hyperlinked CTA or a clickable button CTA gives your readers a chance to act on something, such as:

  • Downloading a freebie
  • Clipping a virtual coupon
  • Heading over to your shop to brows
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Without these CTAs, there is, again, nothing for your readers to act on, making your emails nothing more than a digital piece of information—which isn’t necessarily a bad thing. However, you won’t get the ROI you’re aiming for without an actionable CTA.

Learning how to design and write your CTAs can make or break your campaign.

Taking the time to learn how to write your CTAs and design them can make a significant difference in the overall success of your email campaign. From placement to color choices and choosing between hyperlinked CTAs and button CTAs—they all play vital roles in not only whether your readers will choose to interact with your CTAs, but whether your readers will even notice them.

That said, here are some interesting facts regarding CTA creation and use in email marketing:

  • Forty-eight percent of brands choose to match their CTA to a color that they used in their brand logo – Really Good Emails
  • Button-based CTAs can improve click-through rates by 28% – Campaign Monitor
  • Benefit-focused copy in a CTA button can increase click-through rates by nearly 10% – Campaign Monitor
  • First-person text in a CTA can increase clicks by almost 90% – Campaign Monitor  Best database provider | Whatsapp number lists

Having a CTA in your email marketing campaign can make all the difference. However, merely slapping in a traditional CTA simply won’t do it anymore. That’s why taking adequate time to learn how to write your CTAs and how to design them is crucial.

Learning how to design your CTAs effectively

Traditionally, email designers put little thought into Italy WhatsApp Number List designing the actual CTA that was included within the body of an email campaign. For many years, this was simply left to the writing team because hyperlinked CTAs were the way to go. In many cases, these CTAs are still perfectly acceptable. For example, in the case of this welcome email from social media guru, Kelsey Chapman.

As we move into a new century, technology is changing, and with it are consumer preferences. That’s why it’s vital to know not only how to write your CTAs, but how to design them as well. So we’ve compiled an essential list of the most crucial CTA design best practices that you should keep in mind during your email design phase.

CTA buttons perform better than hyperlinked CTA text.

While hyperlinked CTA text is still a viable design option, brands have noticed that consumers prefer a clickable button CTA over a hyperlinked CTA. In fact, during our own research, we found that simply adjusting our CTA in one campaign from hyperlinked text to a clickable button increased our overall click-throughs by 127%.

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