Why is it so important to optimize your Google Ads campaigns? Because, like with all PPC management, optimization ensures you’re consciously targeting the right shopper at the right time with the right product.
Not only does this increase your chances of making a sale, but it also ensures that you’re doing it for the least amount of spend possible.
Google Ads optimization can seem like a giant mountain to climb, even for the most experienced of advertisers. However, if you start with the most important Google Ads optimization hacks, you can slowly build results by streamlining your Google Ads marketing strategy.
Read on to discover our top 7 ways to optimize your Google Ads campaigns and become an ad campaign pro.
1. Save time and money with automated bidding.
Google’s automated bidding will help novice and experienced Google Ads advertisers save both optimization time and unnecessary spending.
Taking the guesswork out of Google bidding, automated bid strategies have been created to help you match your campaign bidding to your specific ecommerce business goals.
Plan their path
With powerful segmentation, easily create customized journeys for your subscribers.
In short, it should be your number one Google campaign Bangladesh WhatsApp Number List optimization hack! Here’s a list of each of Google’s automated bidding strategies and the business goals they’re best for: Best database provider | Whatsapp number lists
If you want to free up even more time while improving your ROIs and driving good, targeted traffic, then tools like Traffic Booster will ensure you automate every aspect of your Google Ads optimization.
Think of it as getting the benefits of having a dedicated PPC agency for your ecommerce campaigns without the huge agency costs.
2. Exploit location-based bid modifiers.
Location-based bid modifiers can turn good campaigns into great ones. As you’ve probably noticed already from your Google Analytics data, not all locations are equal in terms of product conversion performance. This isn’t just about country-specific language changes.
Let’s say you’re selling camping equipment. You’d probably find that your sales are higher in more rural areas than urban centers. Going further, let’s assume sales for your camping equipment are much higher in Montana.
By using location-based bid modifiers, you could set higher bids for locations more likely to convert. Therefore, you may target Montana more heavily than the rest of the United States.
So how do you add a new location target to a campaign? You can find Google’s how-to here.
3. Put effort into creating an advanced keyword strategy over time.
A robust keyword strategy is an absolute must for ensuring your Google ads are performing at pro level.
This includes keeping a close eye on your campaign metrics to mine for possible keywords, using negative keywords to stop irrelevant clicks, implementing brand keywords strategically, and using a combination of short- and long-tail keywords to account for campaign goals.
However, it’s not just a matter of implementing these from day one; to really ensure your Google Ads campaigns are optimized, you want to ensure you’re continuously tweaking and optimizing your keywords.
Here’s a list of must-dos to ensure you’re optimizing your keywords and therefore building an advanced keyword strategy:
- Regularly use Google’s Keyword Planner and other research tools to find new potential long-tail keywords.
- Keep a close eye on your negative keywords list and consciously add terms that are hurting your CTRs or resulting in irrelevant clicks (spend).
- Use Google’s search terms report to update your keyword lists based on what people were searching for when they saw your ads and clicked them, therefore allowing you to ditch those poor performers.
- Experiment with advanced keyword match types for better control over which searches trigger your ads.
Negative keywords are vital to not only ensuring you’re reaching shoppers who are actually looking for what you’re selling, but ensuring you aren’t wasting your precious ad budget on non-targeted traffic that’s very unlikely to convert or move up to other sales funnels like email marketing lists.
In fact, for newer advertisers, negative keywords should be your first call when it comes to Google Ads campaign optimization. Which means you want to find them as quickly as possible. Here are three ways you can find them:
- Keyword research: using keyword research tools such as Google’s Keyword Planner or SEMrush can help you determine related keywords for relevancy, thus identifying possible negative keywords early on in the campaign creation process.
- Google Suggest: Google’s search suggestions will allow you to use Google’s auto-fill results to determine potential negative keywords.