Talk to any digital marketer about their email marketing goals and they’ll tell you the same: grow their list and convert subscribers into loyal customers.
However, most of the advice out there discusses the importance of building an email list. Moreover, creating brand advocates, not actually converting them into customers.
The truth is that this goal is partly the problem. As a digital marketer, you’re in control of the steps you take to influence your customers. Moreover, but how your leads act is out of your hands. Your sphere of influence is long and could include hiring internal employees. Advertising on social media and the Google Display Network. Putting money into your research and development department.
While these are all effective tactics, email marketing still remains the most influential digital marketing strategy for both B2C and B2B companies. In fact, 73% of marketers attributed email marketing to increasing their conversion efforts, and it’s projected that over 319.6 billion emails will be sent daily worldwide by 2021.
Email marketing has also proved to be the most reliable tactic to influence leads at every stage of the buyer’s journey.
However, if you don’t create a strategic plan on how to move Argentina WhatsApp Number List leads into the next step with email marketing (or any tactic, for that matter), the remaining parts of your buyer’s journey might not happen at all.
If this sounds confusing, don’t worry. We’ll help you understand how to develop a successful email funnel. Read on to discover exactly what an email funnel for conversions is and how you can implement one into your marketing strategy.
What is an email marketing funnel for conversions?
Before you develop an email marketing funnel, you need to know what it is and why it’s effective. An email funnel is a representation of how a subscriber goes from prospective. Moreover, lead to a customer through educational and promotional email communications. For effective email funnels, marketers have to anticipate. The subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle:
While an email funnel might appear different depending on your company and audience, a modern depiction looks something like this:
While many businesses may not place a lead in every stage, it’s important to understand the actions your subscriber can take with your brand. However, the end goal is to keep them moving and converting down your funnel to eventually become loyal customers.
Why do you need an email marketing funnel?
Subscribers are no longer fooled by traditional marketing tactics and are turned off by salesy advertising strategies. An email marketing funnel is different because it allows marketers to deliver communications at the right moments. So that each email is personalized to each subscriber. Personalization alone can boost your open rates by up to 26%.
Email marketing funnels treat your lead as an individual—not a faceless name in your list—so you’re able to pinpoint where they are in the buyer’s journey and communicate effectively. While there are many benefits to developing an email marketing funnel, consider the following points:
- Did you know it’s 10 times harder to get a new customer than sell to a current one? With an email marketing funnel, you’ll be able to consistently generate new leads while maintaining your existing email list.
- With the right technology, your email funnel will continue to sell for you on auto-pilot, like a skilled salesman working around the clock (with less invasion and hard sales pitches).
- When you consistently offer customers a positive brand experience. They’ll turn into your very own super-fans to advocate for your products. An email funnel gets them there.