How to do SEO on Amazon

Due to the enormous push. That amazon has been to promote online shopping. More and more businesses are betting. On selling their products on this marketplace . When it comes to selling on amazon. It doesn’t matter if it’s an e-commerce. Or a business with a physical location. The digital transformation and. The popularity of jeff bezos’s company. Makes it more profitable to sell. In a large online store like this one. In this article we will talk about. Amazon advertising and how a good strategy. In this tool can help any business to sell in. The marketplace par excellence. Although we must not forget to also integrate seo strategies in amazon . Index of contents types of sellers on. Amazon before getting into .The matter, it is interesting to know what types of sellers are on amazon and know how to differentiate them when making campaigns. There are two types of sellers. Vendor it is the owner of a brand that sells part of its inventory to amazon , which controls its prices.

This is achieve by performing a high quality

Amazon will be intereste in the product and will offer. The possibility of entering the vendor program. Uses the amazon vendor central platform. Seller  this type of seller  or a business that sells products of several brands or its own. The inventory is controlled by the seller, whether they  the fba or fbm service. Items are  by the seller to customers and can be shipped from the seller’s facility or from amazon. It uses amazon seller central as a management tool . What is amazon advertising? Amazon advertising home screen amazon  Romania Phone Number  ads or amazon advertising is amazon’s ppc (pay per click) marketing platform . The operation is very similar to google ads or microsoft advertising. Advertisers can place campaigns in different locations or target them by different audiences. The purpose is to be able to impact potential customers who are searching for a specific product on amazon.

 

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without forgetting the sales objective

Sellers only pay for these ads when a  clicks on an ad and is directe to the product page they want to buy. Types of campaigns in amazon advertising the first thing to do to build a campaign in amazon advertising is to choose the type. We must bear in mind that as with google ads or microsoft advertising, this choice will depend on the business objective you have. There are three different types of campaigns sponsore products or sponsore products these campaigns are intende to cover searches relate to the products offere within amazon. With them, it is intended to reach buyers who have a greater purchase intention, so they cover a sales objective . Sponsored brands or sponsored brands the direction taken by this model is aimed at increasing the brand’s branding without forgetting the sales objective since searches on amazon are mainly transactional.

 

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