How Geotagging in Email Marketing Can Help You Boost ROI

Every email marketer has the same goal: increasing revenue while decreasing marketing spend.

Your company’s ROI is a key performance metric, and it should be top of mind for your marketing team. However, improving your ROI takes a little bit of a concerted effort.

Geotagging in email marketing is one method that email marketers can use to improve ROI. By using location-based marketing efforts, you’re carving out a target market based on where your email subscribers live.

This opens the door to using email marketing best practices that can boost ROI.

What is geotagging in email marketing?

First, let’s look at what geotagging is. Geotagging is when you add location-based information to online media, like photos and videos. The metadata you add can be as simple or complex as you want, and it can include information like:

  • Altitude
  • Bearing
  • Coordinates
  • Distance
  • Place names

One of the most common ways people use geotagging is when sharing photos on social media. You can include location information that can help people find your image or product in some cases.

Geotagging in email marketing is a little bit different, though. Location-based email marketing relies on gathering data about your subscribers so you can target them more effectively.

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With the right email automation platform, geotagging in email marketing is as simple as turning on location-based or geographical services in your campaign. This will allow you to track where your subscribers open their emails, which can give you valuable insight into your target market.

How geotagging in email marketing can boost your ROI

Geotagging in email marketing is an effective Iran WhatsApp Number List way to boost ROI. You can use geotagging with email marketing best practices to see the best results.

1. Personalization leads to higher email open rates.

When it comes to sending email campaigns that work, personalization is one of the most effective ways to increase your open rates. Ultimately, this increases your conversion rates. Personalization can be as simple as using your subscriber’s name in the subject line. It can also be as involved as sending a birthday message.

Generally, an email sales funnel will look something like this: email opens, email clicks, and email conversions. The more conversions you get from your marketing efforts, the higher your ROI will be.

Geotagging is one element of email personalization that’s easy to implement. By tracking where your subscribers live, you can send out targeted emails such as:

  • Events that are local to your subscribers
  • New products or services available in your subscriber’s state
  • Promotional offers valid for a single location

This one personalization component of your email campaign is both simple and effective and can lead to a 26% increase in your open rates.

2. Segmentation creates location-specific lists that convert.

In addition, List segmentation is an email marketing best practice that every business should be using. Segmentation can improve the performance of your email campaigns, which, in turn, can lead to a higher ROI. Location is just one way to segment your list. In addition, The more data you have about your subscribers, the more effective your segmentation will be.

After location, some of the most common ways to segment your list include essential dates like birthdays and anniversaries, gender, and how your subscribers found you.

If you can turn on location-based services in your email campaigns. In addition, geotagging can be one of the quickest ways to implement a segmentation practice. Other ways include:

When done properly, list segmentation can lead to a 760% increase in your revenue streams. This can be a significant boost to your ROI.

3. Multichannel marketing can improve email performance.

Geotagging in email marketing is just one way to use location-based marketing to boost ROI. The most effective marketing campaigns use a combination of channels to influence their subscribers. A multichannel approach means you can create one message that serves multiple platforms, an efficient way to increase revenue.

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