We are aware that universities have many initiatives and projects a year that require some level of publicity and, sometimes, this cannot be covered by the institution’s internal marketing team, so it is necessary to hire third parties. How do you know when it is time to hire external sources and when it is better to leave the project within the university?
Look, right now I can tell you that we have been 100% internal for a year in the digital marketing department in all its aspects, but you don’t have to be arrogant, if you have to look outside.
So, at the moment when you are going to plan a new project or you are going to make a new campaign, you do need an external source. If you want to reinvent yourself, you have to break out of your own shell.
That is very interesting. So would you
only use an outside source when you want to do something new and need someone from the outside to give you another perspective?
Exactly, an external opinion that is not flawed, because Panama Phone Number when you have an account for so long you create perceptions that are difficult to leave and sometimes you need to listen to another person.
That it is difficult to work with external sources, of course. It’s always going to be difficult to listen to other opinions, but it’s important that we get out of our own office to listen, and it’s very important that we’re always looking for new sources of information.
To finish we have two requests. The first would be for you to share with us a good idea that has given them positive results recently.
We have found that getting out of the office
and talking to students is good. Never forget about the internal customer. Talking with them, with the people who make up the community, gives us an idea of the guidelines they want to follow.
If your marketing target is new students, then get out of the office and ask these students why they chose the Autonomous.
If your goal is to sell to moms, then go to a mom and ask her why she should choose your brand. Listen to your market, that is the idea and the advice that I could share.
Listen to your market, always review what you are doing, how you are doing it and why you are doing it, what moves you.
Let’s not make any product without first reviewing our market.