You’ve probably heard the expression “The money’s in the list” tossed around your office. Many marketers believe that your email list is one of the most valuable marketing assets for your brand because you actually own the data, unlike your social media followers.
However, just collecting hundreds of uninterested subscribers who aren’t engaging your content won’t help you convert them into customers. Instead, you need to grow newsletter subscribers with connections who are interested in your message and act as brand advocates for your services.
Email marketing remains the most effective digital marketing strategy and is an essential communication method for reaching your customer base. In fact, 72% of consumers still prefer updates via newsletter, compared to just 17% who prefer social media. With strategic planning, you can begin to grow newsletter subscribers and keep engagement rates high with connections who are loyal to your brand.
How do you go about that? While it’s easier said than done, the following tactics will help you build a high-quality email list to kick-start your digital marketing strategy.
What is a newsletter?
Before diving into tactics, it’s important you understand what exactly a newsletter is and how it can help your business grow. A newsletter is an email communication that’s sent on a consistent basis and includes information about your business, services, and products.
However, newsletters aren’t necessarily selling products; they’re communicating value to your subscribers. In fact, certain methodologies recommend structuring your newsletter with 90% educational and 10% promotional content. Newsletters are meant to create a conversation between your brand and subscribers to keep them in touch with updates and, hopefully, motivate them to take action.
How newsletters benefit your brand
With the right strategy to stay top of mind with customers, you can grow newsletter subscribers who continuously open and engage with your message. In fact, you’re 40 times more likely to get new customers from an impactful newsletter strategy than other digital methods.
Plan their path
With powerful segmentation, easily create customized journeys for your subscribers.
Consistent communication with your customers not only helps Chile WhatsApp Number List you build trust, but it also establishes your brand as an authoritative voice in your industry. Once you’re able to form trust, your subscribers will begin to funnel down your customer journey and share your content with their network, which means more qualified subscribers.
How to measure your newsletter’s success
While newsletters can increase your brand awareness and convert subscribers, it’s important that you’re measuring success, so you know where to improve. So how do you know if you’re winning the heart of your growing subscriber list? Consider the following metrics and testing strategies:
- Open rate: test subject lines and preheader text Best database provider | Whatsapp number lists
- Delivery rate: test sending emails out at different points in the day
- Click rate: test the position of your CTA, message, and design
- Conversion rate: test the email’s content value
7 effective tactics to grow newsletter subscribers
Now that you know the benefits of developing an email newsletter, it’s time to turn up the volume and learn how to grow newsletter subscribers to build your business.
1. Offer incentives.
Let’s start out with the biggest way to grow newsletter subscribers: incentives. At the end of the day, it doesn’t matter how great your newsletter content is; potential subscribers need to feel like they’re receiving something in return for their email address. Why? Now, more than ever, consumers are guarding their data carefully. Your newsletter incentive needs to be worth it.
Incentives can include:
- Free shipping
- Percentage off first order
- Educational course
- Gated content like whitepapers, eBooks, etc.