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Step Up Your Photo totally kills it on Facebook–plain and simple. Photos make up the overwhelming majority of content on the platform, signaling that people would much rather engage with a visual than a link or wall of text. So if you want to improve Facebook engagement, get visual. However, the type of images you post make a massive difference in terms of performance. Many budding businesses make the mistake of relying on stock photos or images pulled from elsewhere rather than creating their own content. Instead, brands should strive to show the personality behind their business. There’s a reason why photos “in the wild” are so popular from big brands, as are stories from employees.

After all, it’s the social network, not the stock photo network. Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. 5. Prioritize Comments & Replies Improving your Facebook page engagement isn’t a “one and done” affair. If someone takes the time to comment on your content, you should return the favor yourself. People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments score more interactions. And by the way: replies have become an expectation in today’s social space.

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Respect a social response within four hours of commenting, timely responses are a game-changer. Replying to comments on your post it not only a  Georgia Phone Numbers way to signal engagement to Facebook, but also keep your fans happy If nothing else, taking the time to reply to fans shows that you’re listening to them. This is a good look from a branding perspective and also encourages more interaction among fans in the future. If you don’t have time to respond to each and every inbound message you can create a Facebook Chatbot to do so for you! Facebook Management Try Free Banner 6. Tailor Your On-Site Content for Facebook Likes, shares and comments aren’t just vanity metrics.

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These pieces of engagement serve as valuable data points for the type of content that people actually want to see. That’s why you should translate what’s performing well on Facebook to your own content on-site. After all, your business’ blog is about so much more than SEO. Sure, you might be wary of the constant listicles and borderline clickbaity stuff you see on Facebook, but the metrics don’t lie. Looking at the most popular social posts from 2017 as highlighted by Buzzsumo, here’s some insight into the sort of content that makes people click without fail: Heartwarming stories Quizzes Shocking or surprising statistics How-to guides and supportive content Opinion pieces that take bold stances Quizzes and debate-worthy content typically perform well on Facebook Tailoring your blog content for Facebook doesn’t mean compromising quality or resorting to clickbait, though. It’s all in the presentation.

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People’s interest. Setting up your readers for a punchline. By crafting your posts this way, you automatically set them up for more Facebook engagement. 7. Couple Your Posts with a CTA As noted, Facebook is trying to lead brands away from excessive “TAG YOUR FRIENDS!” or “SMASH THAT LIKE BUTTON IF YOU…” posts. That said, including a call to action within your posts is totally fair game. Doing so provides your fans with a voice and reminds them that they want to hear from you. A quick and easy way to do so is to simply tack a question onto your posts. You could also consider coming up with a series of content where you regularly pick your followers’ brains.

Encouraging comments, debate and discussion are a-okay, just don’t beg for them. 8. Upload Video Content Directly to Facebook Facebook isn’t shy about how much they love video content on their platform. In fact, Facebook explicitly notes how well native video performs. They encourage brands to post videos — rather than share video URLs — to drive discussion among their followers. This means simply copy-and-pasting a link to your recent YouTube video as a post isn’t going to cut it. Instead, brands should upload and publish videos within their Facebook posts whenever possible. Whether it’s animations, commercials or jumping on Facebook Live, regularly publishing video content on Facebook is a smart move supported by the platform itself. 9.

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