In a way, Google doesn’t care about your business. It is concerned with accurately solving the search attempt.
If a user asks that question about brown spots in their garden, they don’t want an article about cherry tomatoes or unicycles. You also don’t want an article that casually mentions brown spots in a garden and then heads off in an unrelated direction.
You want an article that clearly and authoritatively explains why brown spots are appearing in your yard.
Your writing should be strategic about which keywords Switzerland Phone Number to use, including semantically related phrases. In our example article, the term “brown spots” would undoubtedly be the most important keyword.
Semantically related phrases can include the long-tail phrase “why does my garden have brown spots” or “how to fix brown spots in my garden” , as this is how Google differentiates between people looking for content about dogs and users looking for content about dogs. want to access gardening content.
Other important keywords can include any of the top three or four causes of brown spots (note, we’re content writers, not gardening experts). Honestly, this can get pretty complex, but you don’t necessarily have to go that deep.
If you write an article that is genuinely high quality and stays focused on the main keyword, you will naturally learn enough about semantically related words and phrases most of the time.
You need to measure the results of your blog
To know if your blog is making a difference, you need to measure its results:
- Do you get organic traffic ?
- What is your click-through rate for CTAs on your posts?
- How do you rank for the most important keywords?
These analyzes can reveal a lot about what works and what doesn’t . This can also be a great starting point for a conversation with an agency or new business partner.