Email Length Best Practices for Email Marketers and Email Newbies

Why’s it important to follow email length best practices?

The most compelling reason for email marketers is staying competitive. Did you know that there were around 290 billion emails sent daily in 2019? You want your messages to reach your target audience, and that’s not easy with a crowded inbox.

As the email marketing industry grows, it becomes increasingly essential to craft elegant messages that engage and convert. It’s not enough to make sure that your copy contains all the information you want to share. The way you present the details also matters.

One of the easiest ways to improve a marketing email is to trim Belgium WhatsApp Number List the length. Subscribers are more likely to finish reading a message and respond favorably if they’re not bombarded with multiple text-heavy paragraphs.

Read on to find out why ideal email length is a critical component of great marketing campaigns. We’ll also discuss the ideal lengths of separate email elements: subject lines, preheaders, copy, and CTA.

What’s the ideal email length for digital marketing?

Most people don’t read emails the way they do books or other print media.

Instead of reading every word—from left to right—most email recipients are text scanners. Their eyes go over the copy and images, typically following an “F” pattern. The majority of your subscribers may go straight to brightly colored CTAs or parts of emails they find interesting. Many will skip over introductory sentences.

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That’s not all email marketers need to take into consideration when crafting emails. After opening an email, most people will allot less than a minute to look at its contents. You only get those precious seconds to catch a subscriber’s attention enough to get a click-through.

What do these facts tell us? Sticking to an ideal email length is less important than making an email scannable. However, a combination of the two strategies may yield the best results.

What are the email length best practices to keep in mind?

Below, you’ll find the ideal lengths of four basic email elements. Also included are brief explanations supporting these email length best practices.

Remember these ideal lengths aren’t unbreakable rules. However, best practices exist for a reason.

You’ll rarely come across instances where you’ll find it more beneficial to go with an unusual length for an email element. The only exception might be email copy, as some marketing emails should be length by design—such as story-based donation requests or seasonal newsletters.

1. The ideal subject line length is between 28 to 50 characters.

Before you start writing your subject lines, examine your email list. Are most of your subscribers using smartphones? If so, which devices are the most popular? How many of your subscribers use their desktop to open your marketing emails? Campaign Monitor offers email client usage reports that show our customers this exact information.  Best database provider | Whatsapp number lists

If you don’t have access to similar reports, you may want to default to writing for mobile screens. After all, email opens via smartphone increased by almost 35% from 2011 to 2018. Mobile devices opened a whopping 61% of all emails in 2018.

A shorter subject line is a safer bet if you’re catering to a mostly mobile audience. Start crafting email titles with a length of 28 to 39 characters. The narrower ranger may result in improved open rates.

 

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