Dynamic Email Content Fuels Dynamic Growth for The GIST

What do you do when you have a great message, an audience hungry for your content, a unique perspective…and a scalability challenge?

For sports publisher The GIST, the solution was simple yet elegant. The women-led media brand aims to make the world of sports more accessible and inclusive to all and challenge the status quo of a male-dominated sports and media industry.

The startup has seen meteoric growth since its launch in 2017, expanding to cover new markets and quickly nurturing a loyal subscriber base in Canada and the United States. But fast growth comes with growing pains, and the publisher’s small team needed a way to scale up and maintain their momentum.  Best database provider | Whatsapp number lists

Campaign Monitor’s flexible platform and dynamic content capabilities were the perfect solutions to help The GIST sustain its growth and continue its mission.

The results:

  • Segmented campaigns developed in 25% of the time
  • Double the industry average open rate
  • Grew mailing list from 30,000 to 100,000 since joining Campaign Monitor, 233% increase

Scaling and growing with dynamic content

The GIST’s approachable, digestible spin on sports news and commentary has been a huge hit.

But as email marketers in the media and publishing Tunisia WhatsApp Number List space know, reaching more and more people comes with its own challenges, especially as you push into new geographic markets. Sports is often an incredibly local experience, meaning each new market needs distinct, relevant content served to it.

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The GIST succeeds through the quality, thought, and care it puts in to each of its newsletters. But scaling that amount of time, effort, and resources into a new email for each new market was unsustainable.

“The permutations and combinations of all the different newsletters would be insane,” said co-founder Roslyn McLarty. “We’re in so many cities now compared to where we were before Campaign Monitor, and even that was getting out of hand.”

“The dynamic content is super helpful because there’s some content that’s important to everyone. Some stories that are important on a national level, and there are some city-specific pieces. It’s important not just for our subscribers but our advertisers. That we can swap out content to be more relevant to different audiences,” said McClarty.


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