Did you know the first item ever ordered on Amazon was a book in 1995? The industry has come a long way from that purchase, and there’s no looking back for online retailers.
At the end of 2019, total retail ecommerce sales amounted to $3.53 trillion worldwide. In addition, and the revenues are predicted to grow to $6.54 trillion by 2022. As a whole, ecommerce has revolutionized the way consumers shop. And continues to evolve to meet the needs of online habits.
When it comes to new trends—whether it’s communication, customization, or integrations. In addition, you need to focus on a direction that’ll benefit your customer. Trends will come and go, but it’s important to understand what your customers need to enhance their experience. Read on to discover a few of the big ecommerce trends in 2020 that online entrepreneurs need to be aware of.
What are ecommerce trends?
Ecommerce trends are technology, enhancements, or marketing tactics used by online stores to improve the user experience for customers. The buying experience can be enhanced through speed, ease of use, visibility, and more, so customers become loyal to your brand and continue converting. Online retailers embracing ecommerce trends can expect to see big returns in 2020, as it’s predicted that there’ll be over 2.14 billion online shoppers by 2021.
Why should online retailers follow trends?
As ecommerce continues to grow, the industry is becoming increasingly competitive. To stay ahead of your competition, ecommerce trends need to be monitored and taken advantage of to ensure you’re looking toward the future. It’s estimated that 95% of purchases will be made online by 2040 and trends will continue to evolve quickly to keep up with consumer demand.
No matter if you’re running a mature ecommerce shop or beginning startup, ecommerce shops and startups need to continue adopting emerging marketing trends because relevancy is a priority. In the industry, you could be in one day and out the next. In addition, You need to constantly be aware of the changes occurring in order to keep your products or services in front of customers’ eyes and drive your ecommerce store forward.
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8 top ecommerce trends in 2020 digital marketers should know
Understanding your customers’ behaviors is the most important factor when considering upcoming trends. What they buy, how they shop, and what marketing tactics they respond to are all deciding factors in what future trends you should invest in. Are you ready to dive into the future of ecommerce? For instance, Let’s take a look at the top ecommerce trends in 2020. Best database provider | Whatsapp number lists
1. Personalized email campaigns
Personalization was big in 2019, but it’s a necessity in 2020, as more consumers want to feel personal connections with brands. Who can blame them? Between targeted social media ads and remarketing campaigns. For instance, we’re all looking for something genuine.
According to Juniper Research, personalized email campaigns drive 18 times more revenue than traditional mass emails. Even more promising is that email remains the most effective digital marketing tactic.
How can you customize your emails? Consider the following:
- Segment your subscribers based on location, gender, purchase history, and more.
- Personalize your copy and subject lines with the first name of your customer.
- Utilize unique images and products based on past activity.
- Send transactional emails after each action like order confirmation, shipping confirmation, password reset, and abandoned cart notification emails.
- Customize based on customer behavior on your website.
2. User-generated content
In addition, How many times have you looked at reviews until Bahrain WhatsApp Number List purchasing a product online? User-generated content acts as a recommendation or testimonial from a friend. In addition, which makes your brand seem more trusting and credible in the eyes of a new consumer. Additionally, user-generated content creates a community of brand advocates which increases your engagement rates. For your ecommerce store, consider utilizing social media content, reviews, live streaming/videos, and case studies to amplify your products on your website and digital communications.
3. Shopping on social media
In 2020, social media is a lot more than shares, likes, and dog photos—these platforms are turning into mini search engines for online shopping. Fifty-five percent of online shoppers have bought a product through a brand’s social post. The good news for ecommerce shops is that many social platforms are making. In addition, it easy for stores to sell through embedded links, clickable products in posts, and paid advertising. To help implement this trend and encourage additional shopping touchpoints. Ecommerce stores should include their social media links throughout their website and email communications.