Designing Emails With Images: Advice From a Pro

We’ve partnered with Unsplash to bring millions of beautiful, and best of all, free stock images directly to our customers.

Our Free Image Gallery is available in our email builder, saving you the time and hassle it would normally take for you to find a stock photo site, search for the perfect image, download, and then upload that image back into our builder. Our customers have already saved over 300 hours by using our Free Image Gallery.

We want our customers to feel confident about every send, so we’ve asked Meghan Sokolnicki, Senior Email Designer & Developer at CM Group, to share her best advice when it comes to designing emails with images.

Ready to give it a try? Sign up today and start building your best email yet.

Here are her best email design tips.

What is the best way to use images in emails?

Bottom line, it’s best to use images to help support your message. Images can be a great and effective way to capture an audience’s attention and add some visual interest to your emails.

While I’d encourage using images in emails, it is important to make sure that images do not contain the most important pieces of information. They should be used to help support your message, not be used as the only way to deliver the message. As a rule of thumb, deliver important information with live text and support that information with images  Best database provider | Whatsapp number lists

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Keep in mind that not everyone receiving the email will be able to view images. Many people use screen readers or voice commands to listen to emails. Even people who are reading the emails may have images turned off or have spotty wifi that delays the time it takes for the images to download.

As email designers, it’s our job to make sure that everyone receiving the emails has a consistent experience no matter how they interact with them.

What is the wrong way to use images in emails?

Don’t send image-only emails! I see this all the time and do not recommend it. Sure, it may be beautiful artwork, but that doesn’t make it an effective email.

When images contain all of the key information in a Philippines WhatsApp Number List given campaign, this can greatly limit the amount of your audience who can interact with the email. Think about all that information getting squished down on a smaller screen! It can be so hard to digest, and who wants to have to zoom in to read the message? Not me.

A common mistake designers make is to take a print design and paste it into an email without making any adjustments for the new medium. Print and web are completely different experiences so it’s best to design with those differences in mind.

For example, instead of copy/pasting, make sure you’re adapting your designs for email. Be thoughtful about how your audience will interact with an email. In email we have the opportunity to click around, scroll, and engage with the campaign on a variety of different devices. Let’s use that to our advantage!

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