How to Create the Perfect Follow-Up Email

Email is still one of the most effective marketing tools for small businesses. It’s widely available and, because it’s free to have an account, virtually everyone has one.

It also means that every business is trying to reach those email accounts. People receive tons of emails from different businesses every day after signing up to an offer or sending an inquiry. Oftentimes, it becomes tiring for these customers, however helpful the emails may seem.

That’s why your small business needs to focus on creating follow-up emails that catch people’s attention.

Follow-up emails are a golden opportunity to reach out to people who’ve already expressed an interest in your company.

They might have signed up for your newsletter or recently purchased a product from you.

Every small business needs an effective plan for writing follow-up emails. Fortunately, putting together those email campaigns isn’t that hard to do.

Why you need to write the perfect follow-up emails

Follow-up emails are an excellent way to improve the performance of your email campaigns and increase sales. When done properly, follow-up emails:

Send personalized messages to the right audience

From personalized subject lines to dynamic content to send time optimization, Campaign Monitor helps you build campaigns catered to every last subscriber.

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  • Offer twice the return of cold calling when you use them in an email marketing campaign
  • Improve open rates by 29.3% if you include your subscriber’s first name
  • Can improve phone contact rates by 16% if you send them after a call

Follow-up emails are typically sent because someone El Salvador WhatsApp Number List has taken an action on your site or in one of your emails. There are a number of actions people can take that might trigger a follow-up email. Some of the most effective types of follow-up emails are:

  • Abandoned cart emails
  • New product emails
  • New subscriber emails
  • Opt-in emails
  • Product recommendation emails
  • Review and testimonial requests
  • Thank you emails

You don’t have to limit yourself with follow-up emails—any opportunity you can take to reach out to your subscribers is a chance to convert them.

In fact, half of all sales happen after the fifth contact, yet 44% of salespeople make just two attempts to reach potential customers: the initial contact and one follow-up.

Follow-up emails can make your salespeople more efficient by reducing the amount of time it takes them to get back to your customers. It can also give you insight into what drives people back to your site.

How to create follow-up emails that actually work

If you want your follow-up emails to drive sales, you need to put effort into every campaign. Focus on each component of an email to see how you can maximize your impact.  Best database provider | Whatsapp number lists

1. Craft a compelling subject line.

After your company’s name, the first thing your subscribers read is your email subject line. If your subject line doesn’t intrigue them, offer insight, or provide value, they aren’t going to open your email. It really is the most important component of every email campaign, and that’s especially true for follow-up emails. They’ve already heard from you once; they need a valid reason to hear from you again.

This thank you email from Allbirds, a shoe company, has a subject line that fits the brand: “Your Feet Say Thank You:”

They follow that up with a clever image and caption that hints at their wool-based products: “Thank Ewe.” This email invites their subscribers to review the order on Allbirds’ site, a great way to get people back to your store.

2. Include inspiring preheader text.

Preheader text is what people read in their inbox directly after the subject line. If you don’t include this information specifically, it may be left blank, show the first line of your email content, or it may say something generic like “view this message in browser.” The best follow-up emails have preheader text that grabs people’s attention or expands on the message in the subject line.

Consider how this follow-up email from VOORMI—an outdoor clothing company—uses creative imagery in its language to draw attention to their new product, the Wolf Creek Parka:


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