Create Killer Email Marketing for Your Clients With Custom Newsletters

In times of crisis and uncertainty, new business acquisition slows down for most creative, marketing, and digital agencies. Offering a flexible, completely customizable newsletter is one great way to minimize churn and retain accounts when you need them most.

According to research from Uplers, 47% of agencies are experiencing a reduction in new business leads in the wake of COVID.

When acquiring new accounts becomes increasingly difficult, client retention becomes a paramount concern to agencies. The cost of getting a new agency account closed and won is about 4x greater than. Renewing a contract and keeping an existing client on board. In addition, as Proposify CEO Kyle Racki explains in this video on client retention strategies.

Custom newsletters: Easier than ever for agencies

A custom newsletter, complete with your client’s own style and branding, is a great way to show how much you value their relationship and understand their unique needs.

As a technology built by agency marketers for agency marketers, Campaign Monitor recognizes the importance of these kinds of special gestures and unique offerings. And we also understand the importance of knowing how to make email marketing templates quickly and at scale.

That’s why we’re excited to unveil our new branded templates tool within the Campaign Monitor platform. This new capability will make it easier than ever for agencies to treat their clients to captivating custom newsletters that look beautiful and get results.

Whether your shop serves just a handful of clients or a few hundred, the branded template tool simplifies the production process for your team. It guides you step by step through how to make email marketing templates that look great and fit perfectly into each client’s brand. You’ll be able to effortlessly apply themes, color schemes, logos, and more.

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The flexibility of this feature gives you multiple Saudi Arabia WhatsApp Number List options for improving your clients’ experience and results. If you usually use a hands-on approach where you handle most or all of their email marketing, the tool is intuitive for use by your own team.

Alternatively; if you have more of a ‘self-serve’ model where clients do most of their own work and you operate in more of a support/advisory role, it’s easy to activate and make the functionality available for them. All clients have to do is enter their website URL: the tool does the work of identifying their logo and colors automatically!

Ready to get started? Sign up to check out the full power and capabilities of the new and improved branded template builder.

The power of custom newsletters for your agency

If you’re not already, there are several important reasons you should consider offering custom newsletter services and capabilities.

  • They’re good for business. One big advantage of newsletters for agencies is that they’re regular, recurring projects. Many organizations send (or at least, would like to send) newsletters on a weekly, biweekly or monthly basis. That means reliable, dependable billing hours for you and a constant way for you to keep accounts engaged and push your other services.  Best database provider | Whatsapp number lists
  • It’s easy to do, but will make you look like an absolute wizard to your clients. You can help your clients deliver gorgeous. Highly-effective newsletters that look like they took an army of designers. In addition, and developers untold days of toil and sweat to produce. What they don’t need to know is that pulling. It together was a cinch for your team with email marketing software designed for agency use.
  • Custom newsletters keep you sticky. If you’re doing something special for a client that they love, it makes it hard for them to try and take that work in-house or elsewhere. This is huge for long-term client retention.

The value of branded content for your clients

Branded newsletters aren’t just great for your agency; they have big potential benefits for clients, too.

A recent survey shows that 74.5% of marketers currently rely on branded content. It’s also worth noting that over two-thirds of marketers expect their clients. In addition, to spend more on branded content in the future. Branded content makes customers feel a sense of familiarity. They’re more comfortable engaging, making branded emails better for ROI.

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