Do you remember how to build an email list from scratch? It’s one of the first skills you hone as an email marketer. Good distribution list building habits and hacks are at the core of the profession. You can write the best marketing emails, but they won’t be effective without subscriber inboxes to receive them.
Growing an email list from nothing isn’t easy. Did you know that capturing a new lead is five times more expensive than nurturing one? An effective list-building strategy could mean the world to an email marketer on a shoestring budget.
Whether you’re an experienced marketer or a relative newcomer, it helps to know how to build an email list from scratch. Read on for a practical refresher on how to attract new subscribers.
What are the benefits of building an email list of your own?
Growing and keeping an email list in good shape means having an engaged and interested audience to receive relevant content through email, be it promotions and offers, product launches, a peek into life at your company, or anything else you can dream up.
Over 55% of marketers see their best ROI from email marketing. To this day, email marketing outperforms most social media platforms when it comes down to ROI. Marketing emails enjoy five times more visibility than organic Facebook posts. Compared to tweets, emails are six times more likely to get a click-through.
For your email campaigns to perform similarly, you need a healthy distribution list. You should never purchase a pre-collected list of email subscribers.
Rather, list-building must be intentional. Aim to attract people interested in hearing from you.
What other factors should you keep in mind when list-building?
Sometimes, you don’t need to know how to build an email list from scratch.
For example, you may inherit a distribution list from the previous handler of an email marketing account. In cases like this, you must still attempt to gain new subscribers while simultaneously cleaning the email list. Inactive addresses may negatively affect your campaigns’ performance metrics.
Whether you’re building a brand new email list or simply welcoming new subscribers, you should make an effort to get to know your audience. With over 290 billion emails sent across the globe each day, it’s easier than ever for your messages to get lost in the mix. Give subscribers a compelling reason to click on your email. Best database provider | Whatsapp number lists
Personalization is key. Generic email campaigns can net much lower open rates, so make sure you get new signups over to a preference center as soon as you can. Once they’re there, subscribers can share information to help you send them more relevant emails.
What are the 4 things you need to grow an email list?
While access to all four of these isn’t strictly essential, having all four will help grow your email list much faster.
1. An interested target audience
Think of your ideal email subscriber. How old are they? Where are they from? You should know what type of person you want to receive your email campaigns. In marketing terms, this is a buyer persona.
This information can help your list-building efforts immensely. You’re less likely to attract new signups that’ll eventually go inactive or unsubscribe. You’ll know how to implement different Bahamas Whatsapp Number List tactics depending on whether you’re marketing to Gen Z or marketing to millennials.
In the Teen Vogue newsletter signup form above, the copy says “from Netflix releases to celebrity news.” While the two subjects aren’t all the publication talks about, they’re definitely within the top interests of Teen Vogue’s target audience.
2. A website with a landing page
You don’t need a website with all the bells and whistles; a single landing page will do.
Some businesses can rely only on organic or offline email list building. In fact, less than 75% of small businesses have a working website. That means no opt-in form and no easy way to subscribe to an email list.
Why make things so difficult for your potential customers? Having a landing page for new signups is more convenient and will accelerate your list-building process.
3. An offer your targets can’t refuse
A bare-bones opt-in form is great in a pinch. To pull in better numbers, though, you’ll need more than a serviceable newsletter signup page. You can describe what sort of content your subscribers can expect to receive from you and even provide access to exclusive offers and the VIP treatment.
To run a landing page that converts, you must have a killer CTA supported by a concise copy. You must also provide something your target audience wants. A lead magnet can be anything from a free trial or a free course sent via a drip campaign to a simple store discount.