Ad Groups Hate Apple’s New Browser Policy Canada Mobile Number

This week, Robert thinks about the essence of risk. In the news, the advertising association talks about Apple’s new browser settings crying wolves. Google has removed the “first click free” setting for all paywalls and Rolling Stone will be on sale. Our rants and acclaim include the collapse of bundled TV and Ohio lottery. Then conclude the show with the example of Fearless Girl’s Week.

 

Download this week’s PNR : This old marketing podcast

 

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Show details

  • (00:01): Explosion of advertising from the past: “Risk: You win the world when you win the game.”
  • (00:13): Robert is thinking about this week’s theme: what are the real risks?
  • (04:24): Welcome to Episode 201: Recorded live on September 18, 2017 (Runtime: 1:07:19)
  • (07:34): Killing Marketing – The latest book, Killing Marketing, was released on Tuesday, September 19th . Please join us. Send photos with the hashtag #KillingMarketing to Twitter to get a chance to get a free autographed copy.

 

  • (10:13): Video on Demand Special Offer in Content Marketing World – You may have missed the show, but don’t miss all the insights. Videos from over 100 sessions of Content Marketing World 2017 are available for a limited time from the Video on Demand Portal. Register for access and save $ 100 with coupon code CMIFRIENDS100 .
  • (11:17): Guide to Creating Better Collaboration- Creative content creation in most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and evaluation. I found that it was done. Where is your team stuck? Download and review the Creative Workflow Workbook .

 

 

Quick Hits-Notable News and Trends

  • (12:21 ): Advertising industry groups protest Apple’s browser data usage restrictions. (Source: The Wall Street Journal)
  • (18:30 ): Google relaxes its policy on subscribed sites to soothe publishers. (Source: The Wall Street Journal)
  • (25:05 ): Rolling Stone looking for sold out. (Source: New York Times)

Details – Industry Analysis

  • (30:49): WPP is investing in Brooklyn-based podcast producer Gimlet Media. (Source: MediaPost)
  • (37:21): Ev Williams outlines Medium’s “Spotify-ish” future. (Source: NeimanLab)

Abuse and rave

  • (45:46): Robert’s Wrath / Rave 1: Robert came across some of the latest news he thinks he needs to read. According to marketing charts, the broadband market surpassed the pay-TV market for the first time in terms of subscriber numbers. As Robert sees, we have reached the watershed moment for our addressable audience.
  • (48:57): Robert’s Wrath / Rave 2: This week, Procter & Gamble’s chief brand officer, Mark Pritchard, once again took the stage to call for awakening to the digital marketing industry. .. On the surface, his outlook seemed a bit more hopeful this time, but Robert was having trouble with how Pritchard’s message was interpreted and read the line spacing to marketers. I recommend you. (Source: Marketing Week)
  • (53:10): Joe’s Abuse: If you live in northeastern Ohio, you’ve seen the Inspired OH sign promoting the inspiring story of Francisco Lindor, the star short story of the Cleveland Indians. Probably. As a result of the campaign, I visited the Ohio Lottery website. This website asks you to share an inspiring story to get a chance to win T-shirts and other prizes. I love the overall message of positiveness that the initiative aimed to spread, but I’m not sure if I understand the overall vision and purpose behind this campaign.

This old marketing example of the week

(59:05): Fearless Girl: If you’re in New York, Robert recommends checking out the amazing work of art directly across from the iconic Charging Bull statue on Wall Street. Fearless Girl is not only a nice sculpture, but also creates some interesting business benefits. As explained in this Adweek article, the statue of a girl standing rebelliously in front of the statue of a bull first appeared in hiding at night on the eve of International Women’s Day. It was later discovered that State Street Global Advisors (conducted by creative agency McCann New York) was part of a marketing campaign to promote the SHE fund. The fund only invests in companies where women are in the top leadership positions. The statue quickly.

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