Email marketing isn’t going anywhere, but it is seeing some significant changes that your team should know about.
As more people begin to look for more easily digestible content, marketing teams are finding. That adding images and videos to their email campaigns boosts their overall engagement rates. To do this, you need to review strategies for your video email marketing campaigns.
Why you need to consider multiple strategies for your video email marketing
With the average consumer’s attention span landing at around eight seconds. Marketers are scrambling to find new ways to keep their subscribers engaged.
The days of long-winded, text-heavy emails are long gone, and marketers are finding. That various strategies for video email marketing are proving more beneficial than ever before. Best database provider | Whatsapp number lists
This is because video helps to create user engagement and provides customers with a sense of authenticity.
Consumers find that images and videos are much easier to digest than the average written email, and, according to Cisco’s Visual Networking Index, video is set to comprise nearly 80% of internet traffic by 2021.
Studies have also shown that nearly 54% of consumers want to see more video content from brands that they support. This means not only for entertainment purposes, but also for educational and promotional purposes as well.
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8 practical strategies for your video email marketing
As with any other piece of content, you want to plan out your video email marketing strategy carefully. While inserting a fun little video may work in some cases, to see the maximum benefits from this marketing method, you must think differently.
Read on to discover a list of eight effective strategies for your video email marketing that are sure to net you the desired ROI.
1. Create a video series.
One of the best ways to start in video email marketing is to create a video series that can be shared via email to those who’ve opted in. In this case, you’ll want to think of an educational email series that subscribers will have to sign up to receive.
For instance, maybe you remember our Email Minute video series. You can watch the first episode below
Video series are great pieces to include in your video email marketing strategy because they help to not only provide your consumers with a solution, but they also help to establish your brand Hong Kong WhatsApp Number List as an authority within your specific niche. This authority will then help to build a more trusting relationship between you and your clientele.
In this example from Treehouse, they recorded their various Create South 2014 sessions and then compiled them into an educational series that members can browse through.
This is great for those who attended and need a quick refresher, but also provides subscribers with a chance to get that same information, even if they were unable to attend the live event.
2. Consider creating a video newsletter.
Newsletter email campaigns are great for several reasons. However, with the average person’s attention span continuing to decrease, longer newsletters that are text-heavy are going to start falling out of favor.
Instead, why not consider creating a video newsletter to help keep your readers up to date on happenings? These videos can include several different topics, such as:
- Staff/brand updates
- Product updates/launches
- Industry news updates and more
3. Give customers a behind-the-scenes peek.
They say a picture is worth a thousand words. Even better, a video can take an average of 1,800,000 words of explanation and fit it into a single minute-long video.
So consider finding ways to incorporate video sneak peeks into your email marketing content. This can include anything from meet-the-staff videos to videos that explain workplace processes and so much more.