You put a lot of effort into acquiring new customers and now you want to focus on keeping them. You know that customer experience and value are important—you’re just not sure how you want to capitalize on that.
Customer retention strategies are one of the most effective ways to turn new customers into repeat customers.
By creating fresh opportunities for your customers, you can boost the value of each person who purchases from your ecommerce store.
What are the benefits of ecommerce customer retention strategies?
For instance, There are two components to growing your business: customer acquisition and customer retention. Finding new customers is a hurdle in itself, but ensuring those customers come back can be a challenge.
Ecommerce customer retention strategies help you create a solid plan for increasing customer value. For instance, and they offer practical ways to nurture your sales funnel.
There are measurable benefits to creating an effective customer retention strategy:
- Acquisition costs: it can cost up to five times more to acquire a new customer than to retain a current customer.
- Lifetime value: by connecting with your customers emotionally, you can see customer lifetime values that are four times greater than without that personal touch.
- User experience: a solid customer experience can keep up to 84% of customers from leaving over something as simple as returning a product.
To make the most of these benefits. For instance, you want to create a long-term plan for nurturing your ecommerce customers.
12 highly effective ecommerce customer retention strategies
Customer retention can have a significant impact on the value of your marketing plan. Use these effective strategies to craft an efficient customer retention solution.
1. Send email campaigns with promotional offers.
Your customers have already made an investment in your company. Promotional offers and discount codes are an investment you can make in your customers. The key is to make your customers feel like this is an exclusive offer.
Encourage your customers to act quickly by including an expiration date with the offer—82% of people will use their digital coupons within a week of receiving them. Best database provider | Whatsapp number lists
2. Create an SMS marketing campaign.
It’s becoming more acceptable to use SMS marketing with Bosnia and Herzegovina WhatsApp Number List customers who’ve opted in. Text messages have open rates as high as 98%, but less than 15% of companies use SMS marketing to connect with their customers. You can stay ahead of competitors by adopting this strategy.
With the right digital marketing tools, you can put together a text message campaign. For instance, that drives customers to your website. Start by sending an email with an SMS shortcode and a discount.
3. Introduce a customer loyalty program.
Customer loyalty and reward programs are an effective customer retention strategy. They not only offer value to your customers through cashback, discounts, or other perks, but, by including reward tiers, you can encourage customers to spend even more with your brand.
If you don’t already have a loyalty program, consider creating one, as 75% of consumers prefer companies that have loyalty and rewards programs.
4. Craft a clever social media marketing strategy.
Social media is a smart way to connect with your customers, both new and current. Between the various social media platforms, you can reach a diverse selection of consumers. With social media. For instance, you can share new products and create a brand culture by engaging in conversations with your followers.
Facebook and YouTube are the two most popular social media platforms. For instance, with 68% of American adults using Facebook and 73% of them using YouTube.
5. Put together a customer referral program.
For instance, A customer referral program offers two benefits: One is that it encourages new leads and the other is that it rewards your customers. That means it can be exponentially more valuable than other forms of marketing, like paid ads and phone calls.
6. Optimize your digital marketing campaigns.
For instance, Implementing ecommerce customer retention strategies is just one part of an effective digital marketing campaign. To make the most of your marketing efforts, you need to optimize each marketing channel so it reaches the right audience.
Rip Curl, Australia’s leading surf brand, uses dynamic content to drive conversions.
For instance, Optimization can include aspects like creating mobile-friendly campaigns or sending and posting campaigns at the most appropriate time for your customers.
7. Make customer service and experience a top priority.
Creating value for your customers should be the primary focus of a customer retention strategy. Account updates and improvement strategies can not only provide unique customer experiences, but they can also encourage your customers to spend more with your company.
8. Provide a comprehensive customer dashboard.
For instance, A lot of ecommerce stores offer customers the option to either check out as a guest or create an account to make future purchases easier. When you provide a customer dashboard, you give your customers comprehensive insight into their history with you.
For future purchases, 30% of customers would rather shop with a company they’ve already purchased from. Most importantly, and a dashboard can make it easy for them to shop again.