Successful marketing campaigns reach customers at the right time, with engaging content that addresses their needs and interests.
Triggered emails are a prime example of this. Marketers are empowered to treat customers as individuals by sending a message linked directly to their shopping behavior.
Customers who take a pre-defined action—abandoning a shopping cart, for instance—are automatically sent an email that nudges them towards a next action (like completing their purchase).
Shoppers see the most relevant, helpful content at the moment they’re most engaged with your brand, so they’re more likely to open, click through, and, ultimately, convert.
Read on to discover how to get started with triggered emails, as well as some examples to get you inspired. We’ll also fill you in on some psychological tactics to make triggered emails more engaging.
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1. Level up your email acquisition.
To reach shoppers with a triggered email, you’ll need their email address. The higher your identification rate, the higher your sales uplift will be from triggered emails.
Easily build sign-up forms that convert
Our easy-to-use tools help you build landing pages and sign-up forms to grow your lists.
Strategically placed data capture popups are the easiest way to identify more shoppers at scale, but many marketers have misgivings about using this tactic.
It’s understandable—in the early years of the web, popups were often intrusive, irrelevant, and annoying.
Luckily, today’s popups don’t have to interrupt the customer journey. By serving popups based on shoppers’ behavior, you can show the most helpful offers and messaging. Best database provider | Whatsapp number lists
For instance, you could prompt a shopper to sign up after they’ve had enough time to see what your website has to offer, and base the popup’s messaging on the content they’ve browsed.
If you’re planning to send shopping recovery emails, you can work this directly into your popup strategy. When a customer is about to leave the website with unpurchased items in their cart, you can Brazil WhatsApp Number List serve an exit intent popup encouraging them to sign up for a reminder email.
Learn the 6 keys to creating an exit intent popup
This provides a helpful service to customers who may otherwise have forgotten about your brand.
In this example, Feel Good Contacts both captures the customer’s email address and incentivizes a first purchase.
2. Know your triggered emails.
When you think of triggered emails, your mind probably jumps to cart abandonment.
But there are many types of triggered emails with potential to generate incremental revenue for your business.
Here are some common customer actions that can trigger an automated email:
- Abandons a cart (cart abandonment email)
- Browses a product or category without carting (browse abandonment email)
- Views a wish list they created (wish list reminder email)
- Completes a purchase (post-purchase email series)
- Previously browsed an out-of-stock product that’s back in stock (back-in-stock email)
- Previously browsed an item that has now dropped in price (price drop email)
Let’s dive into some of those lesser-known examples in more detail.
Abandoned browse emails
Browse abandonment occurs when a shopper visits your site and looks at your products, but leaves without adding anything to their shopping cart. The aim is to bring the shopper back to your website to make a purchase.
Sending a browse abandonment email to existing subscribers who have browsed your site can be much more effective than ad retargeting, as emails re-connect with shoppers when they’re most engaged. We recommend sending abandonment emails about 30 minutes after a shopper leaves the website.