10 Voice Search Statistics That Will Help Brands Optimize Their Websites

If last year taught us anything, it’s that search behavior is constantly changing. Surviving means keeping track of said changes and making the most of them.

For example, when mobile searches exceeded desktop searches. Brands that changed accordingly profited. While those that remained stuck in their ways didn’t.

After all, mobile users expect speed, and mobile optimization is all about getting pages to load fast so users get what they need, when they need it.

Searching with a mobile device means searching with a smaller window that can’t fit everything a traditional desktop window can.

Today, the changes we’re seeing stem from mobile use and revolve around voice search (i.e. using voice assistants like Siri and Alexa to do the searching for us).

Read on to learn about voice search statistics for 2020, so you know the importance of optimizing for it. You’ll also get an explainer on how to optimize your website for voice search, so you don’t miss out on all the voice traffic coming your way.

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Finally, check out our voice search predictions for 2020 and beyond so you can prepare for everything coming your way.

Click here to see our voice tech guide.

Voice search statistics 2020: 20 trends to watch

As you can see, mobile devices and voice search are connected, but don’t just take our word for it. You can see it in the voice search statistics below:

  1. Between 20% and 25% of all mobile queries are actually voice searches.
  2. In fact, about 20% of adults use mobile devices for voice searches at least once per month.
  3. Considering what’s above and the fact that typing while driving isn’t exactly safe, it makes sense that 52% of people use voice search while they’re on the road.
  4. Moving to intent, mobile voice searches are 3X more likely to be local-based than text-related searches.
  5. Smart speakers, another voice search tool, also have a local component: 76% of smart speaker users use voice searches for local searches at least weekly, and 46% perform them daily.  Best database provider | Whatsapp number lists
  6. Additionally, 27% visit the website of a local Indonesia WhatsApp Number List business after making a voice search.
  7. In terms of what they’re looking for, 51% of consumers use voice search to research restaurants.
  8. While just 15% of internet users currently own a voice-controlled smart assistant that can search for them, 34% say they’re interested in purchasing one.
  9. A PwC study also found that only 10% of respondents were not familiar with voice-enabled products and devices. As for the 90% who were, 72% had already used one before.
  10. Another finding was that 65% of 25-49 year olds speak to their voice-enabled devices at least once per day.

How to optimize your website for voice search

Now that we’ve covered some voice usage trends for 2020, you may be wondering how to optimize your website for voice search. Lucky for you, we have a couple of must-haves and must-dos below so you can get started:

Secure your site with HTTPS

For you (if you haven’t already), this means migrating your Indonesia WhatsApp Number List website from HTTP to HTTPS. If you need some help with that, feel free to use this SEO HTTPS migration guide that ensures you migrate without negatively impacting your SEO efforts.

Use Structured Data

Another important thing you need to do to make it more likely that your content will be used for voice results is to structure your website with schema markup, which is metadata that’s seen by search crawlers as opposed to users.

This is important for voice search because structured data helps crawlers understand your content—they can’t actually read it, after all—and gives them data points they can use to match (voice) questions with answers.

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