05 Greatest Email Subject Lines for Sales and Conversions

Your email subject line can make or break the success of your email campaign. So, when it comes to crafting the best email subject lines for sales, it’s imperative that you take the time to get it right.

What makes a good email subject line for sales?

When sitting down to work on your subject lines for sales emails, you want to make sure you’re taking the time to make them the most effective you possibly can. To do this, you want to consider each of these subject line best practices:

  • Know your audience
  • Test your subject lines before sending them
  • Avoid using all caps—in fact, ditch title case altogether
  • Keep it short, sweet, and to the point
  • Personalization can help you stick out in a crowded inbox
  • Emojis are your friends when they’re used correctly, so don’t be afraid to incorporate them
  • Generate excitement and/or a sense of urgency to get readers to act now

12 email subject line examples for those in sales

The good news is that there’s no perfect email subject line for sales. That said, your creative team can let their creative juices flow and, as long as they test well with your subscribers, send them off to your readers.

If you’re finding yourself with a bit of writer’s block, don’t worry. We’ve compiled a list of 12 email subject line examples that’d be perfect for a sales email. Remember, these are just templates, so feel free to use and edit them to fit your brand’s needs and voice.

1. Have you tried {product/service/brand/location}?

A great place to start with an email subject line for a sales message is to ask your readers if they’ve tried anything from your brand in the past. The idea is to get your readers thinking, and, once they’re intrigued, they’ll click through to your message to see what your aim is.

Subject Line: Have You Tried Scanning Wines Yet?Send personalized messages to the right audience

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2. A {benefit} for {reader}

As an email marketer, you know just how valuable an incentive can be to get a subscriber not only to open the email, but to click through to your website. Some of the best email subject lines for sales include an incentive, and there’s no easier formula than the benefit for the reader.

Incentives can come in any number of forms, including:

  • Special gift
  • Downloadable content
  • A percentage off their purchase and more

Subject Line: 15% off – Just for you.

3. #Tips/tricks/ideas for {common pain point}

Consumers want more informational Cayman Islands WhatsApp Number List content and less promotional content, so what’s a sales email to do? You can easily turn a sales email into an informational one by providing industry tips and tricks to your readers.

Does that mean you can’t include a plug to subscribers to purchase something? Of course not! Just don’t allow it to be the primary focus of your message. For example, Eventbrite is using the following email to help their current clients remain active members of the community by not only encouraging them to create an event, but giving them tips on how to get started.

Subject Line: 3 Tips For Organizing Events on Eventbrite

4. How much do you know about {topic/brand/product/service}? ?

Again, a sales email doesn’t have to focus on selling a product. This email from mattress brand Casper does a great job of intriguing the reader into opening the message and teases all sorts of information that’s good to know—especially if you’re struggling with sleep. Once subscribers are on the Casper website, they may be intrigued to check out the products that the brand has to offer to address the pain points covered in their informational content.

Subject Line: How much do you know about sleep?

5. <Name>, we just added {product/service/tip} that you might enjoy

There’s no better way to catch your reader’s attention than by personalizing content to their specific needs. In fact, we found that personalized email subject lines are 26% more likely to be opened by subscribers. In this message from Netflix, they not only address the subscriber directly, but they show suggestions that are based on the reader’s recent viewing history.

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