Note that the quality of important role because, if it is positive, it generates a very good impact, leading to recommendations and positive comments. However, when consumers do not feel that the investment has been worthwhile, they tend to become brand detractors. Hence the need to offer a perfect marketing mix! Do you […]
The possibility of establishing a win-win link draws the attention of consumers who are looking for special conditions for their purchases or simply want to see their money go further. When the customer identifies that, when buying in a store, he will obtain cumulative discounts, points or other benefits, he tends to […]
If you are looking for a complete article that offers you in detail the benefits of a loyalty program, you have come to the best place! Through this Marketing strategy you can retain your customers by rewarding their purchasing behavior and, therefore, boost the growth of your business. Likewise, there are […]
To create an efficient sales pipeline, you need to know how long a lead spends in each phase. In this way, you can create forecasts and predictions of your demand and your profits. 3. Estimate the number of leads you need Another fundamental step is to quantify the leads that […]
A priori , the very concept of “funnel” tells us that fewer elements will come out of the process than those that entered. Sales pipeline steps In order to obtain a structured, orderly and reliable sales pipeline process, it is necessary to comply with some basic steps that will be part […]
A sales pipeline or sales pipeline is a visual conceptualization that establishes the order of your sales process. As its name suggests, the pipe or “tube” is about the path that each lead will travel until they become a customer of your business. If you are familiar with the sales […]
Before starting this planning, it is essential that you understand that this method states that in all sales and purchase processes, the customer is the one who has the greatest right to speak . So it is necessary that: the client expresses his current situation; the problem that concerns you is defined; […]
However, To carry it out, this is the step by step: Separate the issue from the people – Leaving personal titles out of the equation and assuming the negotiation will be based on resolving a conflict, so understanding how it works is more important than personal gain. Understand Postures : Deciphering […]
Negotiation techniques are strategies widely used in the world of personal and professional relationships as an infallible method to find sales opportunities and reach agreements that benefit all parties. Since time immemorial, human beings have used the power of negotiation to obtain what they want in exchange for offering something. Great negotiators are […]
The neurosales strategy is full of benefits that can be seen throughout the process, from the moment a person meets a brand for the first time, through the decision and the ideal scenario, which would be conversion. We highlight the three main reasons that reinforce the need to improve your […]
If your marketing and sales strategy is not considering the concept of neurosales, you should know that you may be losing a considerable number of customers without even knowing it. The expression first appeared in 1970 and, since then, has been the basis of a series of studies that aim to assess the relationship […]
One way to gain customers is through investments in paid media. Nowadays, we have platforms like Google Ads or Facebook Ads , capable of moving ads from any niche. Most of the time, it is already possible to start with little investment. If you want to advertise directly through MercadoLibre, you can too: the […]
The more payment options you offer, the larger the group of people who may be interested in the product. Imagine that person who does not like to register their credit card for online purchases, or another person who has not yet acquired this means of payment. Restricting payment via credit card, in this […]
Education and respect are characteristics that should never leave the scene. Think that no doubt is silly or obvious and put yourself, once again, in the client’s place. Would you like to buy something while feeling insecure? We imagine not. Investing in a good logistics operation is one of the main answers to the question […]
We often associate these types of pages with scams or products that may not match what is advertised. If you know the quality of what you are going to sell in Mercado Libre, why not explore the full potential of this product? Small actions are responsible for generating trust. We’ll talk about some […]
Have you ever thought of advertising your products on one of the most visited sites in all of Mexico? Today knowing how to sell on Mercado Libre is essential for entrepreneurs who want to expand their online presence. That is why we have prepared a complete guide, with ten great recommendations, starting from the […]
Yes indeed! May quantity never compromise your quality. Don’t let the one that covers a lot, squeezes little, happen to you. He who receives advice, grows old Plan: clarify your ideas and goals Monitor your goals be consistent Quality will lead users to believe in you interact Don’t stop spreading to action […]
We need to post videos on YouTube that people really want to see. It is necessary to repeat this idea a thousand times, because finally that is where the success of any action is found, and even more so when it comes to digital marketing . A good way to get people to follow […]
Soon, traffic skyrocketed as to be shared on users’ MySpace pages. This fact, and many others, were what gave YouTube the impetus to continue growing. In October of the same year, YouTube went through a new challenge in which brands were involved , because Nike decided to publish there an advertising spot […]
And finally, I would like you to share with us a good practice that you consider essential for any digital marketing team for universities. Of course. Always check the statistics, check how the market is responding to what you are putting out. Marketing is always going to be about numbers even if […]
We are aware that universities have many initiatives and projects a year that require some level of publicity and, sometimes, this cannot be covered by the institution’s internal marketing team, so it is necessary to hire third parties. How do you know when it is time to hire external sources and […]
So, we define those lines and how we are going to address them. For example, if we are going to undertake research, well, we decide under which character and on which project, and we do not upload it in a single medium. If we are going to do research content […]
Not because one has more range or penetration, you can leave the other. Here the university has that vision: we work as a team, both traditional and digital, every day. We are very hand in hand creating comprehensive strategies. [That said, digital marketing has the advantage] that it has a much lower […]
And now, a question that is more related to the specific case of the UAG. We know that the UAG, here in Guadalajara, has a very good reputation but has to compete with renowned universities throughout Mexico. So is the strategy aimed, at the end of the day, at capitalizing on the […]
We want to generate a connection with our prospective students and above all we want to position the Autonomous University of Guadalajara as one of the best in Mexico in each and every one of its faculties. So, would you say that it has more to do with engagement and branding in the […]
And the monitoring of projects because all the people who are part of my team have different projects and I like to be aware of the activities and developments of each one to review their strategies, see what we can contribute as a team, see what I can contribute individually […]
For example, Community Managers are set goals related to reach, engagement and the type of content they make; goals are set for the webmaster based on projects; and me personally, who is in charge of the advertising part, of all the purchase of digital media and management of advertising campaigns, goals are set for me based […]
